With over 13 years of experience at Procter & Gamble across 12 countries and diverse product
categories such as Beauty & Grooming, Fabric Care, and Feminine Care, Ragini is an accomplished
brand builder and commercial leader. Her expertise lies in driving growth through insights
mining, analytical and strategic thinking, and an unwavering commitment to results through an
action-oriented approach.
In terms of business leadership, she has managed P&L for brands and categories ranging from
$300-500 million, consistently achieving growth despite significant challenges. Her digital
proficiency includes establishing successful direct-to-consumer and e-commerce channels for
Gillette across multiple Asia-Pacific markets such as Australia, Indonesia, Singapore, Malaysia,
Thailand and Vietnam. She has spearheaded the launch of digital-native brands, employing
strategies like content creation, performance marketing, and influencer collaborations.
In the realm of brand building, she has orchestrated end-to-end initiatives, from crafting
innovative product strategies to executing compelling in-market campaigns. She specializes in
refining brand architecture, implementing premiumization strategies, and developing impactful
communication approaches.
Having spearheaded high-priority launches across India, South East Asia, and North Asia, she
brings over three years of entrepreneurial and start-up exposure to the table. This includes
successfully incubating a business and establishing e-commerce operations for Gillette in the
APAC region.
With a proven track record in people management, she has led multicultural, multifunctional
teams across India, South East Asia, China, and Japan, consistently achieving exceptional
organizational scores. Demonstrating strong collaboration externally, she has effectively worked
with agencies and partners across eight countries, establishing mutually beneficial models and
fostering long-term partnerships.