Agenda

PITCH CMO SUMMIT MUMBAI 2024 Theme: Leveraging Technology to Drive Customer-Centricity Thursday, March 21, 2024 TENTATIVE AGENDA
08:00 a.m. – 09:30 a.m.		Registration
09:30 a.m. – 09:45 a.m.	Session	Welcome
09:45 a.m. – 10:00 a.m.	1	Welcome Address	DR ANNURAG BATRA Chairman & Editor-in-Chief BW Businessworld & exchange4media
10:00 a.m. – 10:30 a.m.	2	Keynote Session Technology & Customer-Centricity: Opportunities & Challenges	In conversation with B THIAGARAJAN Managing Director Blue Star DR ANNURAG BATRA Chairman & Editor-in-Chief BW Businessworld & exchange4media
10:30 a.m. – 11:00 a.m.	3	Fireside Chat The Omnichannel Approach to Drive Customer Centricity	In conversation with ATUL SINHA Chief Operating Officer CaratLane SONAM SAINI Assistant Editor exchange4media
11:00 a.m. - 12:00 noon	4	Panel Discussion 1: Consumer Loyalty 2.0 – Strategies for the Tech-Driven Era	ABHISHEK GUPTA Chief Marketing Officer Edelweiss Tokio Life Insurance BHAVIK BHANDARI Chief Sales and Marketing Officer Ashwin Sheth Group KISHAN PANPALIA Founding Team Pepper Content RAMESH SRINIVASAN Director of Marketing PhonePe SRIDHAR HARIHARASUBRAMANIAN Senior Director Salesforce India V G SENTHILKUMAR Head - Marketing & Branding Bank of Baroda Session Chair: SIDDHARTH DABHADE Global Commercial Board Member & Managing Director MiQ
12:00 non – 12:15 p.m.	5	Spotlight Session Premium Audience Targeting on Linear TV	AMRUTHA NAIR Head Entertainment Ad Sales and Strategy Disney Star
12:15 p.m. – 12:35 p.m.	6	Spotlight Session MarTech & CommerceTech Have Arrived - They Are Just Unevenly Distributed	MIHIR KARKARE Managing Director Mirum India
12:35 p.m.– 01:25 p.m.	7	Panel Discussion 2: Customer Centricity Redefined: Gen AI For Personalised & Seamless Experiences	DARSHANA SHAH Chief Marketing Officer Aditya Birla Capital ERUM KIDWAI SVP and Head of Marketing Ageas Federal Life Insurance GEETANJALI CHUGH KOTHARI Chief Marketing Officer Future Generali India Life Insurance HECTOR ANKLESARIA Deputy Vice President - Marketing Tata Capital KAVITA JAGTIANI Chief Marketing Officer L&T Finance SAPNA DESAI Chief Marketing Officer Manipal Cigna Health Insurance Session Chair: UDIT AGARWAL VP and Global Head of Marketing Exotel
01:25 p.m. – 2:30 p.m.		Lunch
2:30 p.m. – 3:00 p.m.	8	Spotlight Session Building Sustainable Mass Mobility Brand Leveraging Technology TBA	In conversation with DEVNDRA CHAWLA CEO and MD GreenCell Mobility DR ANNURAG BATRA Chairman & Editor-in-Chief BW Businessworld & exchange4media
3:00 p.m. - 3:15 p.m.	9	Spotlight Session Building Trusted Relationships with Data + AI	SRIDHAR HARIHARASUBRAMANIAN Senior Director Salesforce India
3:15 p.m. – 4:10 p.m.	10	Panel Discussion 3: Tech-Enabled Roadmap to Customer-Centric Success	AMIT GUPTA Managing Director VML Commerce AMIT SETHIYA Head Of Marketing SYSKA Group AKSHAY MATHUR Chief Revenue Officer Tyroo RAMGOPAL IYER Director - Partnerships and Strategy - India and SEA Mediasmart SAURABH JAIN Chief Marketing Officer Zydus Wellness Ltd. YATNESH PANDEY VP - Marketing Greenply Industries Ltd. Session Chair: NABAJIT NATH Head of Sales - India Blis
4:10 p.m. to 4:30 p.m.	11	Spotlight Session Driving Campaign Performance in the Age of AI and Attention	NACHIKET DEOLE Head of Sales - India DoubleVerify
4:30 p.m. – 5:30 p.m.	12	Panel Discussion 4 The Era of Influencers: Building Brands in the Gen Z Mindset	ANAND PARAMESWARAN Executive Director- Quantitative & Co-lead (West), Insights Division, Kantar BFSI Practice Head JAIKISHIN CHHAPROO Head - Media Buying and Brand PR ITC Limited KEERTHANA RAMAKRISHNAN Chief Marketing Officer 82°E NEHA ANAND Vice President - Global Brand and Communications Mahindra Automotive PALLAVI BARMAN Chief Strategy Advisor HRX PRANESH URS Vice President - Marketing Ather Energy YOGESH NAMBIAR Marketing Director HARMAN India (JBL) Session Chair: PRATIK GOUR Co-Founder Footprynt
5:30 p.m. - 5:45 p.m.	13	Spotlight Session Leveraging Hyperlocal Presence and Tech/AI to Drive Growth	SATYA PRABHAKAR Chief Executive Officer ProManage
5:45 p.m. - 6:10 p.m.	14	Spotlight Session Myntra's Playbook To Captivating Gen-Z Through Digital Innovation	SUNDER BALASUBRAMANIAN Chief Marketing Office Myntra
6:10 p.m. - 6:35 p.m.	15	Special Address From Fields to Feast: Tata Soulfull's Snack Revolution	RASIKA PRASHANT Co-Founder and Chief Marketing Officer Tata Consumer Soulfull
6:35 p.m.		TEA
7 p.m. onwards		PITCH BEST CMO AWARDS