February 2024

Agenda

Time Duration Session Speaker
1:45 p.m. to 3:00 p.m. --- Registrations / Fellowship
3:00 p.m. to 3:10 p.m. 10 mins Welcome Address
  • Nawal Ahuja, Co-Founder, e4m
3:10 p.m. to 3:40 p.m. 30 mins Pitch Madison Advertising Report 2024 – Highlights
  • Sam Balsara, Chairman, Madison World
3:40 p.m. to 3:45 p.m. 5 mins Release of Pitch Madison Advertising Report 2024 Chief Guest and Others
3:45 p.m. to 4:05 p.m. 20 mins Where is Marketing Headed?
  • Shantanu Khosla, Executive Vice Chairman – Crompton Greaves Consumer Electricals Ltd.
4:05 p.m. to 4:25 p.m. 20 mins Restoring Trust and Confidence in Digital
  • Rob Norman, Chief Transformation Officer
4:25 p.m. to 4:45 p.m. 20 mins ROI on IPL depends on your Creative, not Media
  • Balki, Indian filmmaker, screenwriter and former Group Chairman of the advertising agency Lowe Lintas (India)
4:45 p.m. to 5:05 p.m. 20 mins Recovering the keys from Digital Giants
  • Avinash Pandey, Chief Executive Officer - ABP Network
5:05 p.m. to 5:25 p.m. 20 mins Tea Break
5:25 p.m. to 6:05 p.m. 40 mins If India is booming, why is ADEX not?
  • Abheek Singhi, Managing Director & Senior Partner, Boston Consulting Group (BCG)
6:05 p.m. to 6:25 p.m. 20 mins Should Media Owners be involved in Media Measurement
  • Vikram Sakhuja, Partner & CEO – Madison Media and OOH
6:25 p.m. to 6:45 p.m. 20 mins The Rise of Digital
  • Simran Channey Gaglani, AVP, Brand Solutions, Viacom18 Sports.
6:45 p.m. to 6:50 p.m. 5 mins Vote of Thanks
  • Lara Balsara, Executive Director, Madison World
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