We are back with the e4m Pitch Top 50 Brands edition 2023, an annual property of Pitch, from the exchange4media Group with an objective to unveil the top 5 brands in 10 categories. The list is a means to acknowledge the impactful, efficient, and commendable marketing practices being upheld by brands in various categories. The process aims to identify the best approaches with respect to idea and innovation, consumer connect, communication impact, execution, and results.
To make sure that the credibility of the list is unmatched, e4m editorial team has made the entire selection process go through a 2 tier process.
This will involve primary & extensive secondary research to cull out and shortlist the top 30 brands in each defined ranking category using the explicit metrics designed for each ranking category for stage 1.
This will be secondary research and verification to cull out and shortlist the top 10 brands in each defined ranking category using the explicit metrics designed for each ranking category for stage 2.
An advisory board comprising of Brand Consultants, Marketing experts and Social Commentators, will judge the shortlisted entries on various parameters including – Idea and Innovation, Consumer Connect, Communication Impact, and Execution and Results. The board holds the final discretionary power to eliminate/add any brand to the list.