Key Aspects of e4m-TAM India SMB Advertising Intelligence Report

a) The Bigger Picture

• Overall Media spends and Growth in Ad spends by SMB Advertisers in 2021 over 2020 & 2019
• Split of SMB Advertisers
• Growth in each Media’s Share of Spends by SMB Advertisers across each year
• Priority Media Volume Growth for SMB Advertisers across each year
• Key categories of SMB Advertisers- change across last 3 years
• Share of Key Categories to overall Ad Spends of SMB sector
• Impact of Pandemic on SMB sector – Pre v/s Post – Influence on Ad Spends/Volume
• Contribution of Advertisers with National presence v/s Regional markets
• Growth of National/Regional/Hyper-local Advertisers over 3 years

b) The Granular Picture

• Overall focus on Key SMB trends in the top 25 Categories
• Share of Media Mix by Key SMBs
• Use of linear TV, Print, Digital and Radio platforms by Key SMB Brands

c) The True Picture

• Profiling each of the top 25 SMB Advertisers and their Brands on the basis of Key Media Strategy and usage, Return on Investment for the Brand, Consumer Response and Future Plans