ABOUT
e4m Programmatic Summit aims to create an interactive platform for brands, advertisers, content marketers and martech agencies to throw light on the pressing changes and greater effect on programmatic ecosystem. The programmatic advertising promises — better targeting, greater reach, real-time optimization that has never been bigger. It’s an industry filled with discrepancies, impact and relevance. As the call for better clarity bumps up against their enormous potential, where does the programmatic market actually stand in 2023?
e4m-Xaxis Report 2023
Digital marketing is growing at an unprecedented rate since the beginning of the covid19 pandemic. However, the details of the digital advertising spend, market strategy and impact are not yet available to the stakeholders in the country. This report will help navigate the advertisers and digital agencies with technological insights, data-driven innovative strategies and trends in the ever- evolving market.
WHO WILL ATTEND
- Brand CEOs, CMOs, Category heads, Brand heads
- Advertising, Creative Agency heads
- Digital Marketers, Mobile Marketers, Creative and Content heads from brands & agencies
- Entrepreneurs, Digital Professionals, Web & Mobile, Strategists, Business Leaders, Business Developers, Agency Executives and their teams, as well as anyone else who operates in the Digital Marketing space.
Key Findings of the Report
- Evolution of Programmatic
in India - Current technology split across categories like TV, radio etc
- Category wise adoption &
details - How 2022 shaped evolution within programmatic
- Adoption of new trends
- Discovery
Commerce
AGENDA
9:30 am | Registration | |
Opening Address | 11:00 am – 11:30 am | OPENING REMARKS & REPORT LAUNCH
to open the event & launch the report. |
Keynote Address | 11:30 am – 11:50 am | KEYNOTE ADDRESS – Evolution of Programmatic in 2022 How programmatic has taken the centre stage and has become the mainstream for digital planning and investments especially post pandemic and in the year 2022.
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Panel Discussion 1 | 11:50 am – 12:30 pm | PANEL DISCUSSION – Commerce Media: Past, Present & Future of a Fast-Growing Media Opportunity
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Spotlight | 12:30 pm – 01:00 pm | Digital Learnings of 2022
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Spotlight | 01:00 pm – 01:10 pm | Building a future proof digital strategy
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LUNCH BREAK | 01:10 pm – 02:10 pm | LUNCH BREAK |
Panel Discussion 2 | 02:10 pm – 02:50 pm | DEBATE FOR AND AGAINST – Death of cookies; a threat to programmatic?
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Fireside Chat | 02:50 pm – 03:20 pm | CHATROOM – Digital marketing in today’s time for a Brand, The evolution of e-commerce for Riders & the Trends for 2023
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Panel Discussion 3 | 03:20 pm – 04:00 pm | PANEL DISCUSSION – Leveraging programmatic in the new omnichannel digital landscape
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Closing Keynote | 04:00 pm – 04:30 pm | CLOSING KEYNOTE Making Programmatic ads work for edtech platforms
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