e4m Programmatic Summit aims to create an interactive platform for brands, advertisers, content marketers and martech agencies to throw light on the pressing changes and greater effect on programmatic ecosystem. The programmatic advertising promises — better targeting, greater reach, real-time optimization that has never been bigger. It’s an industry filled with discrepancies, impact and relevance. As the call for better clarity bumps up against their enormous potential, where does the programmatic market actually stand in 2023?

e4m-Xaxis Report 2023

Digital marketing is growing at an unprecedented rate since the beginning of the covid19 pandemic. However, the details of the digital advertising spend, market strategy and impact are not yet available to the stakeholders in the country. This report will help navigate the advertisers and digital agencies with technological insights, data-driven innovative strategies and trends in the ever- evolving market.


  • Brand CEOs, CMOs, Category heads, Brand heads
  • Advertising, Creative Agency heads
  • Digital Marketers, Mobile Marketers, Creative and Content heads from brands & agencies
  • Entrepreneurs, Digital Professionals, Web & Mobile, Strategists, Business Leaders, Business Developers, Agency Executives and their teams, as well as anyone else who operates in the Digital Marketing space.

Key Findings of the Report

  • Evolution of Programmatic
    in India
  • Current technology split across categories like TV, radio etc
  • Category wise adoption &
  • How 2022 shaped evolution within programmatic
  • Adoption of new trends
  • Discovery


  9:30 am Registration
Opening Address 11:00 am – 11:30 am OPENING REMARKS & REPORT LAUNCH
  • Nawal Ahuja, Co-Founder, exchange4media and
  • Dr Annurag Batra, Chairman and Editor-in-Chief of BW Businessworld group and Founder of exchange4media Group &
  • Dimpy Yadav, GM, Xaxis

  • to open the event & launch the report.
Keynote Address 11:30 am – 11:50 am KEYNOTE ADDRESS – Evolution of Programmatic in 2022
How programmatic has taken the centre stage and has become the mainstream for digital planning and investments especially post pandemic and in the year 2022.
  • Dimpy Yadav, GM, Xaxis
Panel Discussion 1 11:50 am – 12:30 pm PANEL DISCUSSION – Commerce Media: Past, Present & Future of a Fast-Growing Media Opportunity
  •  Prabhakar Tiwari, Chief Growth Officer, Angel One 
  •  Suyash Dongare, Head of Digital Marketing, VIP Industries
  •  Sonali Malaviya, Managing Director, Essence India
  •  Varadharajan Ragunathan- Head - Monetization & customer engagement at Big Basket
  •  Avinash Janjire, Vp & Head- Marketing at Thomas cook
  •  Ankur Rathi, Head- DSP GTM at Amazon 
  •  Session Chair- Dippak Khurana, Co-Founder & CEO, Vserv & VMAX
Spotlight 12:30 pm – 01:00 pm Digital Learnings of 2022
  • Shubhranshu Singh, Vice President- Marketing- Domestic & IB at Tata Motors
Spotlight 01:00 pm – 01:10 pm Building a future proof digital strategy
  • Ankit Anand, India Strategy Lead , Bobble AI
LUNCH BREAK 01:10 pm – 02:10 pm LUNCH BREAK
Panel Discussion 2 02:10 pm – 02:50 pm DEBATE FOR AND AGAINST – Death of cookies; a threat to programmatic?
  • Ketan Bharati, VP- Global Marketing Operations, Truecaller
  •  Gagan Singla, Managing Director-Digital Business, JM Financial
  •  Punit Chahar, Asia Head of Digital Performance Marketing, Olx Autos
  •  Angshuman Gogoi, Digital Marketing Lead, Glenmark Consumer Care
  • Nachiket Deole, Head of Sales, India at DoubleVerify
  •  Session Chair- Bharat Arora, Programmatic Industry Expert
Fireside Chat 02:50 pm – 03:20 pm CHATROOM – Digital marketing in today’s time for a Brand, The evolution of e-commerce for Riders & the Trends for 2023
  • Sameer Mavadia, Managing Director, Riders
  • Session chair- Dr Annurag Batra, Chairman and Editor-in-Chief of BW Businessworld group and Founder of exchange4media Group
Panel Discussion 3 03:20 pm – 04:00 pm PANEL DISCUSSION – Leveraging programmatic in the new omnichannel digital landscape
  •  Ritu Mittal, Head - Marketing and Digital, Bayer Consumer Health India
  •  Anuja Agarwal, Head of Marketing, Sanofi Pasteur
  •  Daniele Calabrese, Regional Director, Taboola- India & Southeast Asia
  •  Merlin Coutinho, Head Marketing & Brand Solutions, Lemma
  • Ankita Jain, Co-Founder, Earnly
  •  Session Chair- Ranjan Mishra, Lead Associate Trading Director at The Trade Desk
Closing Keynote 04:00 pm – 04:30 pm CLOSING KEYNOTE 
Making Programmatic ads work for edtech platforms
  • Arjun Mohan, CEO, UpGrad


Annurag Batra

Chairman and Editor-in-Chief


Sameer Mavadia

Managing Director


Arjun Mohan

Arjun Mohan



Varadharajan Ragunathan

Varadharajan Ragunathan

Head - Monetization & Customer Engagement

Big Basket

Prabhakar Tiwari

Chief Growth Officer

Prabhakar Tiwari
Chief Growth Officer, Angel One

Coming soon...

Ketan Bharati

VP- Global Marketing Operations

Avinash Janjire

Avinash Janjire

VP & Head-Marketing

Gagan Singla

Managing Director-Digital Business

Jahid Ahmed

Sr VP & Head - Digital Acquisition, Content and Social Media Marketing


Anuja Agarwal

Head of Marketing

Sanofi Pasteur

Suyash Dongare

Head of Digital Marketing

VIP Industries

Sonali Malaviya

Managing Director

Essence India

Ritu Mittal

Head - Marketing and Digital

Bayer Consumer Health India

Anushree Ghosh

Head of Digital Strategy, Media, Brand Commerce

ITC Foods

Punit Chahar

Asia Head of Digital Performance Marketing

Olx Autos

Ankita Jain



Nachiket Deole

Head of Sales, India


Angshuman Gogoi

Digital Marketing Lead

Glenmark Consumer Care

Bharat Arora

Programmatic Industry

Dimpy Yadav



Ankit Anand

India Strategy Lead

Bobble AI

Daniele Calabrese

Regional Director - India & Southeast Asia


Dippak Khurana

Co-Founder & CEO

Vserv & VMAX

Shubhranshu Singh

Vice President- Marketing- Domestic & IB

Tata Motors

Merlin Coutinho

Head Marketing & Brand Solutions


Ranjan Mishra

Lead Associate Trading Director

The Trade Desk

Nawal Ahuja