Programmatic Summit 2023

ABOUT

e4m Programmatic Summit aims to create an interactive platform for brands, advertisers, content marketers, programmatic and martech agencies to throw light on the pressing changes and greater effect on the programmatic ecosystem. The programmatic advertising promises — better targeting, greater reach, real-time optimization that has never been bigger. It’s an industry filled with discrepancies, impact and relevance. As the call for better clarity bumps up against their enormous potential, where does the programmatic market actually stand in 2023 and ahead?

Who Should Attend?

Brand CEOs, CMOs, Category heads, Brand heads

Advertising, Creative Agency heads

Digital Marketers, Mobile Marketers, Creative and Content heads from brands & agencies

Entrepreneurs, Digital Professionals, Web & Mobile, Strategists, Business Leaders, Business Developers, Agency Executives and their teams, as well as anyone else who operates in the Digital Marketing space.

AGENDA

Registrations
- Welcome Address
- Dr.Annurag Batra
  Chairman & Editor in Chief, BW Businessworld, Founder- exchange4media group
  Nawal Ahuja
  Co-founder, exchange4media group
- Unveiling Programmatic Report
- Dimpy Yadav
  General Manager, Xaxis India
- Panel Discussion 1
  Cookieless & Contextual Targeting
  Discussion Points:
  • How to prepare for cookieless future?
  • How to be future-ready for online tracking & targeting
  • Identifying the alternative options for advertisers and publishers
  • Contextual advertising: An effective match making method for web content & relevant ads
  • Privacy & Regulations: How to strike the privacy-personalization balance?
- Abhishek Sankhe
  VP - Marketing | Head of Digital & MarTech, Sharekhan
  Mihhiir Lakhani
  Head of Marketing, NMIMS Global & Programmatic Industry Expert
  Saugata Bagchi
  Global Head - Digital, Experiential & Content Marketing, Tata Communications
  Shveta Singh
  Chief Digital Officer & Managing Partner, Motivator, GroupM
  Moderator: Medhavi Singh
  Country Director - Enterprise, Criteo
- Creating a 100 crore+ Digital First Company: In conversation with Happilo's Founder & CEO
- Vikas D Nahar
  Founder & CEO, Happilo
- Standalone Session
  Nurturing Trust & Ads: Shaping the Future of Programmatic Marketing & Advertising
- Parth Parekh
  Lead Strategist - Programmatic, Mobavenue Media
Break: Lunch
- Panel Discussion 2
  Unlocking the Power of AI
  Discussion Points:
  • How AI is enabling brands and agencies to deliver highly personalized content to consumers
  • Importance of data governance and privacy in AI-driven performance marketing
  • Role of AI in optimizing video ad campaigns
  • Role of AI in detecting and preventing ad fraud
  • Hyper-personalized Ad Campaigns and Generative AI
  • How AI is used to optimize bidding strategies in online advertising
- Aatika Ehsan Ansari
  Media & Digital Head, Pernod Ricard India
  Anvesha Poswalia
  Head of Digital & E-commerce - Home Care, Unilever
  Madhur Acharya
  Vice President Ecommerce, Lenskart
  Prabhakar Tiwari
  Chief Growth Officer, Angel One
  Prateek Dubey
  Head, Google Marketing Platform (DV360), Google
  Vikram Jeet Bhayana
  Head of Marketing, Bajaj Allianz General Insurance
  Moderator: Dimpy Yadav
  General Manager, Xaxis India
- Panel Discussion 3
  Leveraging the power of Social & Discovery Commerce
  Discussion Points:
  • The Rise of Digital Window Shopping
  • Strategies and technologies that are being used to leverage Social Commerce and Discovery Commerce
  • The Role of Traditional Commerce
  • Customer Engagement and Conversion
  • Challenges and ethical considerations associated with digital window shopping
  • The Future of E-Commerce
- Puneeth Bekal
  Director Marketing, Mastercard
  Shaktipriyo Sikdar
  Programmatic Industry Expert
  Shaurya Tyagi
  Head Digital Marketing and Loyalty, Reliance
  Sonam Pradhan
  Head - Media & Digital Marketing (South East Asia), Kelloggs
  Tanvi Amladi
  Digital Precision Marketing Lead, Beiersdorf, Nivea
  Moderator: Vishal Shah
  Managing Partner, EssenceMediacom India
- Panel Discussion 4
  Brand Building versus Performance Marketing
  Discussion Points:
  • Augmenting awareness, loyalty and experience of a brand via programmatic advertising
  • Driving conversions, sales and leads of performance campaigns via programmatic advertising
  • Brand Building & Performance Marketing via Programmatic: The popular choice?
  • Measurement & Analytics: KPIs, impressions, CTRs, conversion tracking, viewability, attribution modelling
- Apoorva Maheshwari
  Head of Marketing, Bestseller
  Kaushik Chakraborty
  Head of Marketing & Corporate Communications, Tata Capital
  Murali Krishnan
  Co-founder & CMO, Wow! Momo Foods
  Nabajit Nath
  Head of Sales, India, Blis
  Ritu Mittal
  Head of Marketing & Digital, Bayer
  Sunil Nat
  Head of Ecommerce & Digital Strategy, Galderma
  Suyash Dongare
  Head of Digital Marketing, VIP Industries
  Moderator: Priti Murthy
  President, GroupM Nexus