WHO WILL ATTEND
- Brand CEOs, CMOs, Category heads, Brand heads
- Advertising, Creative Agency heads
- Digital Marketers, Mobile Marketers, Creative and
Content heads from brands & agencies
- Entrepreneurs, Digital Professionals, Web &
Mobile, Strategists, Business Leaders, Business Developers, Agency
Executives and their teams, as well as anyone else who operates in the
Digital Marketing space.
Key Findings of the Report
- State of Programmatic in India
- The Programmatic Disruption in New Age Media
- Digital Transformation through Data
- New Privacy Laws in India and their effect on Advertisers and Publishers
- The Role of AI and Automation in Media Evolution
- Hyper-Personalisation: The Future of Marketing
- The Rise of Media Commerce
- Omnichannel extends its Flexibility
- Measuring the Impact of Media
12:00 pm – 12:15 pm IST
12:15 pm – 12:35 pm IST
What are the best practices and technologies across the fields of data analytics, deep learning, process mining, performance marketing and business intelligence to create efficient, fast, and scalable value-added processes.
Fiona Tate, Senior Director of Operational Excellence, Xaxis
12:35 pm – 01:15 pm IST
Establishing the measures, why brands should leverage omni-channel media marketing initiatives. What are the right channels and new products to engage with brands, why is it important to target relevant platforms online holistically? This panel debates the challengesof current fragmented media environment & measures that brands can take under omni-channel media approaches.
01:15 pm – 01:30 pm IST
02:15 pm – 02:55 pm IST
In last few months, many businesses are feeling unsettled about the multiple dynamic shifts ongoing in media industry. Amongst such changes, one is ad industry post cookie less world. With majority of ad spends going in mobile first strategies & in-app marketing, programmatic enables a very secure and efficient delivery medium for brands. However, are advertisers & publishers ready for the world full of agile & new media formulations?This panelwill share their views about how programmatic can help with impact ofadvertising & help brands adapt new modes of targeting & measurement with ongoing changes?
02:55 pm – 03:10 pm IST
03:10pm – 03:40pm IST
How should brands bring together creative optimization and data and ensure ways to connect with their audiences effectively and in hyper personalised approach.
Chatters in the room :
- Karthik Nagarajan, Head of Branded Content, GroupM
- Advertiser (TBC)
- Arjun Ravi Kolady - Head of Sales - India Spotify
03:40 pm – 04:00 pm IST
04:00 pm – 04:15 pm IST
04:15 pm – 04:35 pm IST
Artificial intelligence has dramatically changed digital advertising and helped build an ecosystem where personalisation in communication is key to optimise the return on investment in media. AI allows them to know the context and mindset of users more accurately, in order to increase relevance, usefulness and performance of advertising. What new avenues can we explore with AI in helping deliver the true potential of programmatic advertising?
Silvia Sparry, Global Chief Operating Officer, Xaxis
04:35 pm – 05:10 pm IST
05:10 pm – 05:25 pm IST
05:25 pm – 05:55 pm IST
Global Chief Operating Officer, Xaxis
Silvia Sparry is a seasoned programmatic advertising professional, team lead and public speaker with a passion for driving client success, innovation, operational excellence and accelerating positive change. She joined Xaxis after seven years of leading operations at the contextual advertising business Vibrant Media in 2013 and built out the UK Campaign Management and Analytics & Insights functions to meet the rapidly increasing demands of the business.
Sparry has advanced through various roles and is now the Global Chief Operating Officer of Xaxis. She leads the global operations team and is focused on accelerating Xaxis’ journey to become an artificial intelligence (AI) and data science first company. Responsible for tools and platforms, operations and technology, Sparry works to maximise operational synergies both internally at Xaxis, as well as within the wider group, encompassing plista, INCA, and GroupM, in addition to external partners.
Working closely with the Global Solutions and Global Client teams, and the trading community, Sparry will help to translate how capabilities, such as Xaxis’ proprietary AI platform Copilot, can be better applied to deliver outcomes for clients, and further improve excellence standards. Sparry fosters a culture of innovation to explore efficiencies of existing products including Xaxis Integrated Video, as well as future growth areas.
Managing Director – Asia, Magnite
Gavin currently leads the growth of Magnite Asia, where he is focused on helping media owners and brands win across every channel and format. Gavin has over 19 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting and LinkedIn, with the last ten years based in Asia building businesses. His working knowledge spans television, digital, search, programmatic, mobile, content marketing and social media.
General Manager, Xaxis India
Dimpy blazed into digital marketing a decade ago with a prior experience into animation & creative domain. She takes an in-depth, hands-on programmatic business approach to global clients for building the market prominence by strategically using new age media. She describes herself as chief evangelist & focuses on bringing the ROI for businesses with emerging technologies and innovation.
In her current role at Xaxis, she leads the client engagement & oversees the wide spectrum of clients for helping their business grow & innovate digitally. Her growth strategies are driven by data & audience research optimizing the full conversion pathway and uncover possible new opportunities. She has also been awarded as the ‘Culture Ambassador’ at Choreos - GroupM’s most unique recognition programme & she also bears the title of creating unbroken record of winning hattrick of accolades.
Head of Sales – India, DoubleVerify
Passionate about building brands and all things digital, Nachiket brings along 15+ years of experience in digital marketing and ad-tech. His diverse experience across agencies and publishers has provided clients with an excellent cross-functional understanding of media businesses and emerging technology. As issues of brand safety, ad fraud and viewability are getting complex in India, he is responsible for driving the adoption of DoubleVerify’s ad verification solutions across programmatic, social, and traditional digital media.