Topic: How to Leverage The Power of Screen

The evolving advertising landscape has revolutionized the way we consume media considering the big shifts in TV viewing habits. In the highly competitive marketplace, it is a challenge for advertisers to understand how to maximize TV budgets and prepare for a larger addressable CTV universe. Marketers now have to think beyond cable and consider how incremental reach can help capture viewers across both cable, OTT, and CTV campaigns.

The media landscape is also set to be disrupted as CTV becomes a proven way to achieve results. Advertisers have started leveraging CTV across their daily plans to reach a wider section of the audience. Driven by Smart TV adoption, data penetration, and 5G rollout, Indians are now embracing streaming. AVOD and FAST services have gained prominence over the years, offering scheduled programming and on-demand content to viewers. With the rise of CTV, advertisers are gradually transitioning from piloting to utilizing CTV in holistic TV and digital strategies.

At the roundtable, experts will discuss the challenges that agencies and media owners are facing in their business, industry, and market. We will explore the evolving TV landscape, discuss the rise of ad-supported services, and provide use cases of how brands are leaning into the power of the screen to create deeper engagement with audiences.

Discussion Points

  • Advertisers' Needs from CTV Today
  • Budget Adjustments in a Fragmented Audience Environment
  • Holistic vs. Siloed Planning
  • De-Duplicating Reach for Incremental Impact
  • Tailoring Strategies in CTV
  • Measuring Business Impact in CTV
  • Challenges in Investing More in CTV


05:00 pm - 05:30 pm

05:30 pm - 05:35 pm
Welcome Address

05:35 pm - 05:45 pm

05:45 pm - 06:30 pm
Panel Discussion

06:30 pm - 06:40 pm

06:40 pm - 06:45 pm
Vote of Thanks

6:45 pm
Cocktails & Dinner


Abbhishek Chadha

Executive Vice President, North & East

Interactive Avenues

Anupam Tripathi

Media Head


Anusha Srinivasan

Digital Media Activations Manager, Reckitt Health

Reckitt India

Archana Aggarwal

VP - Media


Bhawna Sikka

Category Head

Oral Health Care Haleon

Kunal Dhrangadharia

Global Brand Lead

Royal Enfield

Monika Mishra

Director - Marketing


Prabhvir Sahmey

Senior Director

Samsung Ads

Sahil Rawal

Vice President - Brand Product Platforms Marketing

Max Life Insurance

Samir Sethi

VP and Head of Brand Marketing


Syed Sibtain Imam

Media Head

Honasa Consumer Ltd (Mamaearth)


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