AGENDA

Time	Session	Speaker	Topic
10:00 am – 11:00am		Registration
11:00 am – 11:15am		Welcome note
11:15 am – 11:30 am		Welcome Address	Dr. Annurag Batra – Chairman & Editor in Chief – exchange4media & BW
11:30 am – 12:10 pm	40 mins	Keynote Session	Topic : Mobile & Millennials : How Brands Need to Harness the Two. We are in the age of the mobile-first Millennials. How can brands harness the mobile opportunity to build engagement and loyalty with his generation, while optimizing revenue and gaining traction. Unnat Varma- Managing Director-Pizza Hut (India Subcon)- Yum Restaurants International.
12.10 pm – 12.15 pm	5 mins	MoMAGIC Product Launch	Launch of MoMAGIC's AI & Big Data enabled Advertising Intelligence Platform-TrueInsight and TrueReach & "Unveiling of the report - Lifestyle Insight of App Users in India"
12:15 pm – 12:45 pm	30 mins	Speaker Session	Topic : Why 'Mobile First' approach is the way to go/connect with new age consumers. Sanjay Gupta – Marketing Head – Uber India
12:45 pm – 01:30 pm	45 mins	Panel Discussion 1	Topic: How AI is going to unleash a new wave of marketing revolution, how enterprises need to adapt for being competitive? Facilitating personalized and hassle free consumer experience, amidst clutter of information/data, in the ecosystem. Not just target at maximizing conversion rates but to pay attention to “Constructive Branding Conversation” (Before Conversations, lots of things need to be done well, for marketing) Using AI to predict consumers intentions and or even behaviors How to adapt/embrace, AI/Big Data concept and do relevant preparation for the strategic transformation; to compete in the new marketing era coming to us Session Chair : Sanjay Trehan – Digital & New Media Consultant Jason Wu – Chief Strategy Officer – MoMAGIC Jyoti Kumar Bansal - CEO - PHD India Parag Murudkar \| Group Executive Vice President & Head Digital Marketing \| Yes Bank Ravish Chaubey \| Head, Digital marketing - Bajaj Auto Premjeet Sodhi - Senior Vice President – Mindshare Fulcrum, South Asia. Vanita Keswani - CEO – Madison Media Sigma
01:30 pm – 02:30 pm	60 mins	Lunch Break
02:35 pm – 03:20 pm	45 mins	Panel Discussion 2	Topic : Brand Building on Mobile Only - Reality or Myth Is mobile strong enough to become a medium of brand building? Why are we not seeing enough examples of brands looking at mobile only for bolstering their brand – What lacks? Are mobile marketing professionals speaking the marketer’s language – where is the gap? Has mobile marketing become all about social media? Is bespoke mobile content missing? Session Chair : Sanjay Trehan – Digital & New Media Consultant 1. Channan Sawhney: Head of Digital Marketing Consumer India- Johnson & Johnson 2. Jahid Ahmed- Head- Digital Marketing & Web analytics- HDFC Bank 3. Mahip Dwivedi: Head - Mobile & Performance Marketing- Flipkart 4. Shouneel Charles - Senior VP - TIMES NETWORK DIGITAL 5. Rujuta Nadkarni – Head of Digital Marketing, Mahindra Tractors 6. Vinay Singhal - Co-Founder & CEO - Witty Feed 7. Rahul Grover – President – Sales & Operations – Sai Estate Consultants Chembur Pvt. Ltd.
03:20 – 03:30 pm	10 mins	Speaker Session	Topic : Consumer Engagement in a Mobile Centric World Addressing every advertisers’ challenge - engaging with multi-screen users; Building trustworthy brands in a mobile first world; Engaging consumers through emerging mobile technologies; Checks & balances to ascertain effective & efficient mobile advertising Growing the mobile marketing pie Karam Malhotra CEO – SHAREit
03:30 pm – 04:00 pm	30 mins	Speaker Session	Topic : The Mobile Marketing Performance Dilemma How can marketing professionals decode the measurement puzzle to indicate the ROI in mobile? Are marketers and agencies collaborating enough to grow the mobile marketing pie? What can be done to grow the mobile marketing spends in India? What are some of the lessons of the past in showing the value of the mobile component in mobile? Sandeep Verma – President – Bajaj Corp
04:00 pm – 04:10 pm	10 mins	Speaker Session	Topic : Mobile Gaming: Growing Consumer Demographic Insights and behaviour Mr. Vaibhav Odhekar, Co-Founder & COO, POKKT Video Ads Mr. Akhil Almeida, VP-Digital, Kantar Media
04:10 pm – 04:50 pm	40 mins	Panel Discussion 3	Topic : Journey to the Next Mobile Frontier Utility apps, mobile audio, the explosion of entertainment options in OTT video, innovation shaping up the app-mania indigenously – what are the trends & opportunities ahead Session Chair : Sandeep Reddy - Country Sales Head, Media - Akamai Technologies 1. Abhishek Joshi - CMO & Head of Business Partnerships \| MX Player - Times Videos 2. Amit Khanduja – CEO – BIGFLIX 3. Nachiket Pantvaidya- Group COO & CEO- Alt Balaji Telefilms 4. Rajiv Singh - Head - Ad Sales and Monetization – SonyLIV 5. Ramakrishnan Laxman - Head of Digital Business - ABP Live
04:50 pm – 05:10 pm	20 mins	Networking break
05:10 pm – 05:40 pm	30 mins	Speaker Session	Topic : Leveraging Mobile to Deliver on Business Objectives Can companies use the screen in every hand to achieve larger business objectives; The mobile ambition is limited only by one’s imagination – true or false? Setting the agenda for utilizing mobile both as platform and channel to drive growth Sankalp Potbhare – MD South Asia – Kraft Heinz
5:40 to 5:50 PM	10 mins	Speaker Session	Topic : Creating “wow" moments every day in a rather dull mobile ad space Your mobile is an incredibly powerful device wrapped with sensors like compass, gyroscope, accelerometer, vibration, camera and microphone. By tapping in to these, brands have the opportunity to turn boring click-through ads and sponsored content in to delightful experiences. Vishal Rupani- Co-Founder & COO - mCanvas
5:50 PM To 6:10 PM	20 mins	Fireside Chat	Ashish Bhasin- Chairman & CEO- Dentsu Aegis Network South Asia In conversation with Dr. Annurag Batra - Chairman & Editor in Chief exchange4media & BW
06:10 pm			End of the Day