| A. Marketing Strategy |
| A1. Brand Recall |
| S. No. |
Campaign Title |
Brand Name |
Agency Name |
| 1 |
RexBot educates India's youth on healthy sex |
Durex |
Interactive Avenues Pvt. Ltd. |
| 2 |
Waterfall Targeting - How visual story-telling and data intelligence came together |
Aditya Birla Capital |
Mindshare India |
| 3 |
Jio Interact- AI based Brand Engagement Platform |
Reliance Jio |
Reliance Jio |
| 4 |
When India Dared to Stare |
MTV |
Madison Media |
| 5 |
ACTIVATING INFECTION ALERT SYSTEM IN RURAL INDIA |
Lifebuoy |
Mindshare India |
| 6 |
Philips Lighting - Meet Hue |
Philips Lighting India |
Havas Media India |
| 7 |
Mutual Funds Sahi Hai |
AMFI |
iProspect & Dentsu X |
| A2. Lead Generation |
| S. No. |
Campaign Title |
Brand Name |
Agency Name |
| 1 |
ACTIVATING INFECTION ALERT SYSTEM IN RURAL INDIA |
Lifebuoy |
Mindshare India |
| 2 |
Big Bazaar –24 Hours Facebook Live, “Shopatainment” |
Big Bazaar |
Future Group |
| 3 |
Midnight Sale |
Big Bazaar |
Flying Cursor |
| 4 |
Flipkart Ads | Jio |
Flipkart Ads | Reliance Jio |
Flipkart Ads |
| 5 |
Phone se loan – in 3min |
Indiabulls Dhani |
Madison Media |
| A3. Launch of Product/Service |
| S. No. |
Campaign Title |
Brand Name |
Agency Name |
| 1 |
Making India Fearless |
Star Bharat |
Mindshare India |
| 2 |
Durex AiR #HateCondomsLoveDurexAiR |
Durex |
Havas Worldwide India |
| 3 |
Maiam Whistle |
Maiam Whistle |
Interaction One Solutions Pvt. Ltd. |
| 4 |
Combo Box - VOGON |
Raymond |
iProspect |
| 5 |
Jio Phones - Passport to Republic of DIGITAL India |
Jio Phone |
Reliance Jio |
| 6 |
When Horlicks Lite Skipped Ad and told a Story in Bihar |
Horlicks Lite |
Mindshare India |
| A4. Relationship Building/Remarketing |
| S. No. |
Campaign Title |
Brand Name |
Agency Name |
| 1 |
30 Million Touches - India Played Digitally - Jio KBC Play Along |
Reliance Jio |
Reliance Jio |
| 2 |
ACTIVATING INFECTION ALERT SYSTEM IN RURAL INDIA |
Lifebuoy |
Mindshare India |
| 3 |
Castrol Mini Truck - Shiksha Kendra - Aapki Taraki ka Saathi |
Castrol CRB Mini Truck |
Mindshare India |
| 4 |
How Horlicks Proved That Content Hits Home When Localized |
Horlicks |
Mindshare India |
| 5 |
Waterfall Targeting - How visual story-telling and data intelligence came together |
Aditya Birla Capital |
Mindshare India |
| A5. Best use of Apps/Games for Marketing |
| S. No. |
Campaign Title |
Brand Name |
Agency Name |
| 1 |
Jio Cricket Play Along- Darshak Bane Khiladi |
Reliance Jio |
Reliance Jio |
| 2 |
When India Dared to Stare |
MTV |
Madison Media |
| 3 |
The three dimensional launch of 5 Star 3D |
Cadbury 5Star3D |
Carat Media Services India Ltd |
| 4 |
5 Star - Ek Alag Style Se Kho Jao |
5 Star |
Affle In Association With Greedy Game |
| 5 |
Rakhi With Fabelle |
Fabelle |
Madison Media |
| 6 |
30 Million Touches - India Played Digitally - Jio KBC Play Along |
Reliance Jio |
Reliance Jio |
A7. Campaign To Drive Sales |
| S. No. |
Campaign Title |
Brand Name |
Agency Name |
| 1 |
Durex AiR #HateCondomsLoveDurexAiR |
Durex |
Havas Worldwide India |
| 2 |
Chug Chug on Chuk Chuk |
Pepsi |
Mindshare- India & RailYatri |
| 3 |
Rakhi With Fabelle |
Fabelle |
Madison Media |
| 4 |
Issey Apni Hi Gaadi Samjho |
Uber India |
UBER |
| 5 |
Ford's Digital Drive towards a seamless customer acquisition journey |
Ford India |
SingleInterface |
| 6 |
#InLoveWithSwitzerland |
Switzerland Tourism |
iProspect |
| A8. Gender Equity |
| S. No. |
Campaign Title |
Brand Name |
Agency Name |
| 1 |
#PowerlessQueen |
Project Nanhi Kali |
WATConsult |
| 2 |
Star Plus - Ikyawann |
Star Plus |
Sparkt Pvt Ltd |
| 3 |
#NotShaadiMaterial |
Star Plus |
Mindshare India |
| 4 |
Girliyapa and Whisper's Mom Dadi Aur Period |
Girliyapa |
Contagious Online Media Network Private Limited |
| 5 |
Girliyapa and Whisper's Sit Improper |
Girliyapa |
Contagious Online Media Network Private Limited |
| 6 |
#SheIsWorthMuchMore |
Aviva Life Insurance |
Aviva Life Insurance Company India Limited |
| 7 |
MGChangemakers |
The Better India |
The Better India |
| A9. Amplification |
| S. No. |
Campaign Title |
Brand Name |
Agency Name |
| 1 |
Planning Shift from Target audience to consuming audience |
Black Dog Sparkling Water |
Mindshare India |
| 2 |
Godrej Goodknight - Lavender On Activ Mode |
Godrej Goodknight |
Schbang Digital Solutions Pvt Ltd |
| 3 |
When India Dared to Stare |
MTV |
Madison Media |
| 4 |
Election Se Auction |
Star Sports |
Mindshare India |
| A10. Community building |
| S. No. |
Campaign Title |
Brand Name |
Agency Name |
| 1 |
Excuses do not save life, Platelet donation does |
HIT FIK |
Mindshare India |
| 2 |
ACTIVATING INFECTION ALERT SYSTEM IN RURAL INDIA |
Lifebuoy |
Mindshare India |
| 3 |
Trails of India |
Trails of India |
Kreativ Street |
| 4 |
Make Parents #LookBeyondMarks |
Cadbury Bournvita |
Carat Media Services India Ltd |
| 5 |
JioJuice – “From Sense Of Rumor, To Sense Of Humor” |
Reliance Jio |
Reliance Jio |
| 6 |
Godrej HIT - Track the Bite |
Godrej HIT |
Interaction One Solutions Pvt. Ltd. |
| 7 |
The most trusted brand in India partners in building your child’s future |
Colgate |
Redfuse India |
| A11. Social Connect |
| S. No. |
Campaign Title |
Brand Name |
Agency Name |
| 1 |
JioJuice – “From Sense Of Rumor, To Sense Of Humor” |
Reliance Jio |
Reliance Jio |
| 2 |
Maiam Whistle |
Maiam Whistle |
Interaction One Solutions Pvt. Ltd. |
| 3 |
ACTIVATING INFECTION ALERT SYSTEM IN RURAL INDIA |
Lifebuoy |
Mindshare India |
| 4 |
Jio For Swachhata – Taking the slack out of Slacktivism |
Reliance Jio |
Reliance Jio |
| 5 |
PadMan Challenge |
Mrs. Funnybones Movies |
Digi Osmosis |
| 6 |
Waterfall Targeting - How visual story-telling and data intelligence came together |
Aditya Birla Capital |
Mindshare India |
| A12. Maximizing Mobile Advertising |
| S. No. |
Campaign Title |
Brand Name |
Agency Name |
| 1 |
Friendship- 1 vs Drunk Driving -0 |
McDowells no.1 soda |
Mindshare India |
| 2 |
Issey Apni Hi Gaadi Samjho |
Uber India |
UBER |
| 3 |
Mondelez India captures cricket moments with data-driven creative |
Mondelez India Pvt. Ltd |
Carat Media services Pvt. ltd. |
| 4 |
ACTIVATING INFECTION ALERT SYSTEM IN RURAL INDIA |
Lifebuoy |
Mindshare India |
| 5 |
Castrol Mini Truck - Shiksha Kendra - Aapki Taraki ka Saathi |
Castrol CRB Mini Truck |
Mindshare India |
| 6 |
#LIVforFootball |
SonyLIV |
Magnon\TBWA |
| A13. Digital Influence |
| S. No. |
Campaign Title |
Brand Name |
Agency Name |
| 1 |
Make Parents #LookBeyondMarks |
Cadbury Bournvita |
Carat Media Services India Ltd |
| 2 |
Chug Chug on Chuk Chuk |
Pepsi |
Mindshare- India & RailYatri |
| 3 |
Mirinda-Release the Pressure |
Mirinda |
Mindshare- India |
| 4 |
#UNPOSE |
Veet |
Havas Worldwide India |
| 5 |
#MarchToInvest |
AMFI |
iProspect & Dentsu X |
| 6 |
#JumpForHealth |
Aditya Birla Health Insurance |
Mindshare India |
| 7 |
Kitchen Stock Exchange |
Big Bazaar |
Flying Cursor |
| 8 |
ICANYouCan |
Nicotex |
m/SIX |
| B. Channel / Media Strategy |
| B1. Cross Media Integration |
| S. No. |
Campaign Title |
Brand Name |
Agency Name |
| 1 |
Durex AiR #HateCondomsLoveDurexAiR |
Durex |
Havas Worldwide India |
| 2 |
Aawaz |
Bilaspur Smart City |
Konsole Group |
| 3 |
Giving India the sound of Friendship |
McDowells no.1 soda |
Mindshare India |
| 4 |
Bench Of Unity |
Kotak Mahindra Bank |
Kotak Mahindra Bank |
| 5 |
Multi channel - Multi touch point digital strategy led 5X rise in business revenue |
Thomas Cook India Pvt Ltd |
Logicserve Digital Pvt Ltd |
| 6 |
Jio Cricket Play Along- Darshak Bane Khiladi |
Reliance Jio |
Reliance Jio |
| 7 |
Entertainment Wish Karo, DishTV Karo |
DishTV |
Affle In Association With DishTV |
| 8 |
VIVO IPL Election Se Selection |
Star India Pvt. Ltd. |
Star India Pvt. Ltd. |
| B2. In-App Advertising |
| S. No. |
Campaign Title |
Brand Name |
Agency Name |
| 1 |
Planning Shift from Target audience to consuming audience |
Black Dog Sparkling Water |
Mindshare India |
| 2 |
Make ‘Silk Heart Pop’ the preferred gifting option this Valentine's Day |
Cadbury Silk |
Carat Media Services India Ltd |
| 3 |
When Kids Took A Dare For Chilled Horlicks |
Horlicks |
Mindshare India |
| 4 |
Sabse Smart Kaun |
Star Plus |
Mindshare India |
| B3. Mobile Applications |
| S. No. |
Campaign Title |
Brand Name |
Agency Name |
| 1 |
Issey Apni Hi Gaadi Samjho |
Uber India |
UBER |
| 2 |
Sonata Sharodia App |
Sonata |
Wavemaker, GroupM |
| 3 |
#PowerlessQueen |
Project Nanhi Kali |
WATConsult |
| 4 |
Jio Cricket Play Along- Darshak Bane Khiladi |
Reliance Jio |
Reliance Jio |
| 5 |
30 Million Touches - India Played Digitally - Jio KBC Play Along |
Reliance Jio |
Reliance Jio |
| 6 |
Godrej HIT - Track the Bite |
Godrej HIT |
Interaction One Solutions Pvt. Ltd. |
| 7 |
Kaun Banega Crorepati JIO Play Along |
Kaun Banega Crorepati JIO Play Along |
Sony Pictures Networks India Pvt. Ltd. |
| B5. Use of Social Media |
| S. No. |
Campaign Title |
Brand Name |
Agency Name |
| 1 |
Ted Talks India Nayi Soch - Use of Social Media |
Star Plus |
Sparkt Pvt Ltd |
| 2 |
Active Kids Immuno Boosters- Yes Mom |
Activ Kids Immuno Booster |
m/SIX |
| 3 |
Look Look FB 360 Newsfeed Game |
Idea Cellular |
Mindshare India |
| 4 |
Durex AiR #HateCondomsLoveDurexAiR |
Durex |
Havas Worldwide India |
| 5 |
Make Parents #LookBeyondMarks |
Cadbury Bournvita |
Carat Media Services India Ltd |
| 6 |
#PowerlessQueen |
Project Nanhi Kali |
WATConsult |
| 7 |
Indian Premier League - 2018 |
Star India Pvt. Ltd. |
Star India Pvt. Ltd. |
| C. Enabling Technologies |
| C1. Innovation |
| S. No. |
Campaign Title |
Brand Name |
Agency Name |
| 1 |
RexBot educates India's youth on healthy sex |
Durex |
Interactive Avenues Pvt. Ltd. |
| 2 |
Godrej HIT - Track the Bite |
Godrej HIT |
Interaction One Solutions Pvt. Ltd. |
| 3 |
Rakhi With Fabelle |
Fabelle |
Madison Media |
| 4 |
Tata Motors - Keep Loading |
Tata Ace |
Havas Media India |
| 5 |
L'Oreal India: Beauty for all - Retail Consumer Experience in your palm! |
L'Oreal India |
InMobi |
| 6 |
Big Bazaar –24 Hours Facebook Live, “Shopatainment” |
Big Bazaar |
Future Group |
| 7 |
Airtel Connected Live |
Bharti Airtel |
Team Airtel, GroupM Media |
| 8 |
Waterfall Targeting - How visual story-telling and data intelligence came together |
Aditya Birla Capital |
Mindshare India |
| C3. Use of Rich Media / Video / Interactive Content |
| S. No. |
Campaign Title |
Brand Name |
Agency Name |
| 1 |
No Ajnabee Vogon |
Idea Cellular |
Mindshare India |
| 2 |
Comicstaan - Use of Rich Media |
Comicstaan |
SoCheers InfoTech Pvt. Ltd & PivotRoots |
| 3 |
Airtel Connected Live |
Bharti Airtel |
Team Airtel, GroupM Media |
| 4 |
Tata Motors - Keep Loading |
Tata Ace |
Havas Media India |
| 5 |
When India Dared to Stare |
MTV |
Madison Media |
| 6 |
L'Oreal India: Beauty for all - Retail Consumer Experience in your palm! |
L'Oreal India |
InMobi |
| 7 |
Love School Season 3 |
VOOT |
Publishing of Love School Season 3 |
