Ajay Srinivasan is the Chief Executive at Aditya Birla Capital Limited (ABCL), the holding company of all the financial services businesses of the Aditya Birla Group.
Ajay joined the Aditya Birla Group in 2007 and in his role as the leader of the business at Aditya Birla Capital, he has successfully led and transformed the organization into a Universal Financial Solutions provider focusing on the Protecting, Investing and Financing needs of our customers. In the last decade that Ajay has led our Financial Services business, the organization has grown from 5 business entities in 2007 to 13 businesses in 2018.
As an organization, Aditya Birla Capital has grown from a revenue of Rs. 19.27 billion, PBT of Rs. – 1 billion, AUM of Rs. 252.23 billion and a lending book of Rs. 5.9 billion in 2007 to a revenue of Rs. 134.3 billion, PBT of Rs. 15.5 billion, AUM of more than Rs. 3,000 billion and a lending book of Rs. 514 billion as on March 31st, 2018.
Ajay’s leadership has enabled Aditya Birla Capital Limited to become one of the largest non-bank financial services players in India with leadership positions in several verticals. Under Ajay’s guidance, ABC’s Protecting solutions have grown to cover Life, Health, Motor, Travel and Corporate General Insurance. The Investing solutions include Mutual Funds, Wealth Management, Stocks & Securities, Private Equity, PMS, Pension Funds and Real Estate Investment. The Financing solutions encompass Home Finance, Personal Finance, SME Finance, Real Estate Finance, Corporate Finance and DCM & Loan Syndication.
Ajay’s experience in the financial services industry spans across 3 decades, with 16 years of being a CEO of CEO’s. He has a track record of setting up and successfully scaling multiple business entities, not just in India but also internationally.
Before joining the Aditya Birla Group, Ajay was Chief Executive - Fund Management at Prudential Corporation Asia, based in Hong Kong between January 2001 and July 2007. Under Ajay’s leadership, Prudential’s fund management operations in Asia grew rapidly, with total funds under management of about USD 70 Bn, making it the second largest retail fund manager in Asia at that time. As a member of Prudential Corporation Asia’s Board of Directors, Ajay also oversaw the development of Prudential’s retirement business in Asia. Prior to his stint at Prudential, he was Deputy Chief Executive Officer and Chief Investment Officer for the India operations of ITC Threadneedle Asset Management.
A B.A with Honours in Economics from St Stephens College, University of Delhi, Ajay also holds an MBA from the Indian Institute of Management, Ahmedabad. He is engaged with several bodies including the CII and is a member of the Advisory Board of the City of London.
Abdul Khan is the CEO of 4 Marketing Technology Venture, the world´s first Marketing technology company which draws upon the disruptive power of Fourth Industrial Revolution technologies such as AI, Mixed Reality, Quantum computing, IoT, Machine Learning and Blockchain, to empower the transformation of marketing and governance globally.
He is a senior corporate leader with an expertise in strategy and marketing. Involved in kickstarting as well as transforming businesses in highly competitive industries, he has successfully launched McDonald’s, Samsung, Reliance Infocomm, Reliance Mobile, Tata Docomo and many other leading brands working across geographies . He retains a keen interest in nationalistic initiatives which deploy smart tech to enhance governance and communication for development. He has led Marketing at Tata Teleservices and Reliance Infocomm, besides having been an advisor to the Chairman and Managing Director of Reliance Industries. He has been in a leadership role at Alef Mobitech, a global pioneer in multi-access edge computing services.
Abdul has also worked on Project 272 in 2013-14, which proved to be a mega successful campaign for the Honourable Prime Minister’s election. He is a graduate of the Indian Institute of Technology (Kharagpur) and the Indian Institute of Management (Ahmedabad).
President & Group Head - Marketing, Service Quality, Value Added Services & Innovation
Abraham Alapatt is an MBA in Marketing & International Marketing with over 20 years of professional experience at senior strategic levels across the varied domains of Brand building/advertising, corporate communication, PR/media relations, internal communication, customer service & web-technology.
During this period, he has headed Marketing teams at 2 leading advertising agencies, including Ogilvy & Mather, an international internet solution provider start-up, Reliance Capital, DCB Bank and Future Generali (more than 4years) and leads the Innovation, Marketing/Brand & Customer Service efforts of India’s largest integrated travel services Group - Thomas Cook. The Group includes brands like Thomas Cook, SOTC, TCI, Sita, Distant Frontiers, Luxe Asia, Kuoni Hong Kong and Kuoni’s Global Network of Destination Management Specialists (DMS) – Allied Tpro, Asian Trails, Desert Adventures, Private Safaris (East Africa), Private Safaris (South Africa) & ATM and spans across Americas, Africa, Middle East, Asia & Australia
Abraham is also a part-time writer/columnist and his articles, opinions and interviews feature in various Brand & Marketing forums, portals and publications such as Campaign India, Agencyfaqs, Exchange4media, MXM India, Brand Equity, 4Ps etc. He was a speaker at the World Brand Congress and the Great Indian Marketing Summit. He has judged the “Effies” in India for three years in a row as well as been on the jury for Pitch Magazine’s Golden Mikes Radio Awards, Campaign India’s Digital Crest Awards and EEMA among others.
Anshul Punhani is a thorough bred marketing & business strategy professional having a work experience of 20 yrs in the New Age Consumer and Technology Space ranging from Ecommerce, DotCom, IT, Telecom (Mobile Phones), Software Services, and Consumer Durables & Electronics. He has a solid exposure in the areas of Business Strategy & Marketing – Consumer Marketing, Product Marketing, New Product Development, Product LifeCycle Management, Growth Hacking, Experience Strategy, Digital Transformation and Innovation. Having worked with the best of Global Organizations – Microsoft Corporation, Monster.com, Samsung Electronics, Sony Ericsson and J Walter Thompson he has ample exposure in Local - India, Regional – APAC and Gulf, and World Wide businesses. He has been recognized for his excellence across his work tenure in all organizations at National and Global levels. In his current role at Monster.com, he is the CMO for the India Region (APAC & Gulf) – India, Middle East, Hong Kong and South East Asia.
Professionally, success for him has meant building consumer value and propositions, which are the strong pillars for the success of a brand. He has some firm beliefs in marketing concepts and practices Intent, Idea, Innovation and Interactions – the 4Is of new age marketing. In his spare time he contributes back to the foundation that has built him to be what he is today by way of Guest Lectures and Panel Discussions in few select MBA schools in Delhi. He is an avid photographer and running marathons is his new found passion from last few years.
I am an innovative marketing professional, passionate about building brands, nurturing diversity and believe in continuous learning.
My career is defined by amazing mentors, leaders and teams and I am grateful to have worked on a variety of categories in HUL to now leading marketing at Axis Bank. I am obsessed with consumer insights to drive marketing strategy and have enjoyed building nascent categories as well as driving exponential growth in large brands.
There are two personal beliefs that make me the person I am. First, I believe that solidarity between women can be a potentially transforming force and hence helping young women leaders reach their true potential is a personal motivation. Secondly, I believe that great brands can spark conversations and advocate for change. Brands can be a source for growth as well as a force for good. That’s what makes me get out of bed every morning.
He has been fortunate to be a part of the Mobile & Internet sectors from the onset of these
industries in India. For the last 18 years he has focused on New Media and Business Models
around these technologies. In the process, built a cross functional understanding across
Products, Technology and Business Models which are critical for success. He is always looking
for new business models which can emerge, leveraging the Internet and Mobile Internet
Technologies. He is glad to also have been a part of making revolutionary introductions in this
space throughout my career.
He founded Vserv (www.vserv.com) in 2010 with an aim of taking the mobile ecosystem forward
in Emerging Markets. In a short span of time, Vserv has grown from two founders to a strong
global base of 250 employees.
In 2015, He founded VMAX™, the leading app monetization platform in India & Southeast Asia.
Specialties: Business Development , Product Management , Media Sales .
Unique Experience Mix of Mobile Internet & Internet Advertising spanning across 17 years
DAUWAU helps catalyse Digital Transformation of existing businesses - Large or Mid Size and also advise / mentor startups.
Gurmit Singh has 25 years of work experience of which 10+ years are as CEO / MD, which includes an Online Video Startup as well.
He is known for his Leadership in the Internet – Mobile – Video space. And has first hand experience, significant achievements and vast functional knowledge in Advertising Sales, Advertising Technology, Consumer Marketing, Content Marketing, User Acquisition, Consumer Sales, Subscriptions and Product Management.
A veteran of the small durables industry, Gulbahar has been instrumental in establishing Philips as a clear market leader in this space & has had a significant impact on shaping the category itself especially over the last few years. Credited for single-handedly creating the millennial health gadget – Airfryer, his marketing thinking has dominated the industry marketing trends for a few years now. Having spent 17 years in the industry, he is far from feeling fatigued & is already ruffling some well known feathers in the market with his ruthless pursuit of the latest consumer trend – air purification - & is confident that this is the next big thing for Philips.
Director – Customer & User Experience, Management Consulting
I am User Experience Evangelist & New Media Enthusiast whose mission is to enhance user experience of digital devices we come across in our everyday lives and make users happy. I have proven thought leadership in 'Experience Consulting' by implementing numerous strategic and tactical initiatives for Fortune 500 companies in domains like FMCG, Telecom, Entertainment, Media, IT & Product Development. While I have worked on large scale disruptive projects for online biggies like Yahoo & eBay, my international award winning work has been in Banking & Financial Services where I have worked with companies like Citibank, HSBC, Standard-Chartered, Merrill Lynch to name a few. In my previous avatar, I have been awarded one of the most prestigious Entrepreneurship Award in India for my leadership capabilities in field of UX, Compliance and Consulting. I am a proud alumnus of Stanford Graduate School of Business and was youngest entrant into Customer Focused Innovation program. Another passion of mine, is to propagate ‘Design Thinking’ by presenting at various UX, Technology & Management conferences across the globe Although being an Electronics & Telecom Engineer, I love dribbling my spare time teaching at top B-Schools & D-Schools. Also to keep my entrepreneurial spirit alive I mentors selective startups & am active member of TiE, TED, IEEE & UXPA . If not all of this, I run half-marathons pan India every year or try my hand at experimental cooking. Specialties: Design Thinking, Change & Innovation Management, Digital Transformation, Startup Turnaround, Digital Marketing Strategy, User Experience Consulting, Business Design, Customer Experience, User Research & Usability Testing, Iterative Designs & Prototyping, Cross-Culture & Multi-Location Teams, Global Sales & Marketing, Growth Hacking.
Kaacon Sethi is Chief Marketing Officer at Dainik Bhaskar Group responsible for Brand,
Marketing & Communications in National Markets.
Kaacon has close to 25 years of experience in television media marketing & sales,
branded content & solutions, movies & event production and media planning & buying.
Earlier Kaacon has worked with companies like JWT, Grey, Sony Entertainment
Television, K Sera Sera Productions, MediaSys Solutions (as an entrepreneur) and the
IPG Media Group.
She is passionate about people and performance, the role of Media and Entertainment
in the marketing mix and believes in leveraging the power of traditional and digital
media for brand success. In addition, she champions a strong focus on customer delight
Kaacon has also designed the Media, Entertainment and Sports Marketing course at SP
Jain Institute of Marketing & Research and had taught the same as Honorary Visiting
Professor. She continues to teach and speak as a way of giving back to the marketing
and media community.
She is passionately cares for causes related to reaching education and vocational skills
to destitute children. She is passionate about travel, cinema , music, star gazing and
Bengaluru, INDIA // Kavita Chaturvedi, is currently the Head of Marketing of ITC’s Foods Business. ITC is one of India’s foremost multi-business enterprise with interests in consumer products, hotels, paper, agri-business and IT. ITC Foods is the third largest packaged food company in India and also the fastest growing, with strong play in staples, snacks, biscuits, noodles, spices, luxury chocolates etc.
Kavita has sixteen years of experience in Consumer product goods, comprising creation, development and nurturance of some of India's foremost Food brands such as Aashirvaad, Sunfeast Yippee! Noodles, Bingo! Snacks, Fabelle Luxury chocolates, ITC Master Chef, Kitchens of India and so on.
An MBA from Mudra Institute Of Communications Ahmedabad (MICA), the first two years of her career were spent working on mainstream aswell as non-traditional media on Unilever's Haircare, Infant Care and Femcare brands.
A certified Scuba Diver, Kavita likes to add dives to her "log book" during her travels.
Mr. Kedar Teny is Head - Marketing & OAP - Sports at Sony Pictures Networks India Pvt. Ltd. And has been in this role since June 2017. Mr. Teny is responsible for marketing the channels in the sports cluster, as well as for content promotion. He has seventeen years of extensive experience in the field of brand management, strategic planning and advertising. He served as Director of Marketing and Digital of Hardcastle Restaurants Private Ltd. handling the McDonald's (Hardcastle Restaurants) brand. Prior to this he was Category Head of Deodorants at HUL where he spent four years. He started his career in advertising and worked on many iconic brands at Lowe Worldwide in India and South East Asia and thereon made the shift to marketing at Airtel and then Unilever. He holds a Masters in Business Administration, with a specialization in Marketing, from the Institute of Management Studies, Indore.
Result-driven professional with a dynamic career reflecting pioneering experience and record breaking performance in Sales & Marketing, Brand Activation & Management, P&L Management, New Market Development, Organizational Development, Revenue Expansion, Channel & Distribution Management, Executive Leadership, Key Account Management and Strategic Alliances & Product Launches.
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Navin Khemka brings with him the experience of having worked over two decades across various categories and brands as well as a nuanced expertise in media strategy, planning and buying. Khemka joined as the CEO for MediaCom (South Asia) in July 2018.
Khemka completed his bachelor’s degree in Commerce from St. Xavier’s College, Calcutta University and a PGDPC, majoring in communication, from MICA, Ahmedabad. He started his professional career with DDB Mudra where he played a key role in successfully launching brands like McDonalds, Samsung and Mitsubishi Lancer in India. At Mindshare & Carat, Khemka engaged with brands like PepsiCo, Airtel and Hero Honda. As someone, who believes in surprising his clients and striking the right partnerships, Khemka played a key role in signing up prestigious clients like Samsung & Hyundai during his two-year stint at Cheil communication. He was also responsible for setting up its media department.
At ZenithOptimedia, Khemka handled various brands over 9 years like Nestle, HP, Reckitt Benckiser, Honda, Toshiba, Uninor, McVities, Karbonn Mobiles, HTC, Panasonic, Godfrey Philips, Olx.in, Jabong.com and Yatra.com. His work for HP on Serena Williams & Fashion Week won the bronze in both the ZO Global ROI Awards. The KBC Compaq Case was shortlisted at Cannes Media awards. During his tenure, ZenithOptimedia was RECMA A+ agency in India 3 years in a row on new business performance. Khemka believes it is important to think like an entrepreneur and not as a manager to help the business grow.
During his recent stint at Wavemaker, Khemka was the team leader for its North & East regions. He also spearheaded the agency’s new business efforts for clients like Olx, Shopclues, Nokia, Amway, Fabindia, Mccain, Jabong.com, Droom.com and Mother Dairy, apart from retaining existing clients like Pernod Ricard, AkzoNobel, Policybazaar.com and PVML. Besides these businesses, he also worked on Hero Moto Corp, Haier, RSPL, GoDaddy, Benetton, Paytm, Sofy, SBI Cards.
Navin led the PayTM BCCI deal for all cricket in India for 4 years in 2015, the first by an Indian agency. This was followed by the PayTM IPL Umpire 5-year deal again with the BCCI in 2018.
A skilful problem solver and a people manager, capable of handling both creative and business fronts, Navin brings his balanced perspective and invaluable knowledge to the company.
Nandan is business school graduate from the 1991 batch of IMT Ghaziabad; a seasoned professional with a rich understanding of the India market, having spent over 20 years in the advertising, media & entertainment businesses.
He has been engaged with the Times of India group for the last 17 years in a variety of senior management roles. Aside from the Times Group, he has worked in the FMCG business with Godfrey Philips and Coca-Cola India; and in the advertising and direct marketing industry, as also with a prominent internet 1.0 startup in marketing, sales and operations roles.
He was – till 2009 – the Chief Operating Officer at Radio Mirchi (Entertainment Network India Limited), where he was responsible for scaling the business manifold and managing strategy, operations and people for this listed enterprise.
He has been part of the Times Group’s newspaper business, as Director Response since 2010 where he has been responsible for driving industry leading growth by building the integrated, experiential and content marketing unit. He has been responsible for the innovations center, and also stands responsible for revenue assurance for The Economic Times newspaper.
Strategically strong, data driven and a true people’s person, Nandan considers himself a keen student of mobile & internet trends in India. He has been at the front of several path breaking initiatives within Times Group – having championed and launched Mirchi Mobile (an operator neutral radio service delivered over voice), as well as Alive – an augmented reality content & advertising innovation for the publishing business.
Nandan is 49 years old and lives in Mumbai. He counts cooking and long-distance running among his passions.
Prathyusha Agarwal is the Chief Marketing Officer at Zee Entertainment Enterprises Limited (ZEEL) driving viewer led brand and business growth for the company. She has been a part of the ZEEL family since January 2017 and leads the marketing function for the Domestic Broadcast business while spearheading key strategic initiatives and driving marketing capabilities across the company.
Prathyusha comes with over 17 years of professional experience across leading global and Indian MNCs across sectors as diverse as FMCG, Consulting, Insurance, and Media and Entertainment. Prior to joining ZEEL, she was Head-Marketing at TataUniStoreLtd -Tata’s ecommerce venture where she launched the much-awaited TataCLiQ in a hyper-competitive ecommerce market. As VP–Marketing and Analytics at HDFC Life, Prathyusha revived the ailing brand by making ‘Sar Utha Ke Jiyo’ relevant to the new age males. Driving network brand strategy for Star India, Prathyusha led Star Plus to leadership in 2010 with the ‘Rishta Wahi Soch Nayi’ Channel Refresh and spearheaded the Star corporate brand revamp and portfolio brand strategy. In her enriching career path, Prathyusha was Founder Director of allOK Tech Support, worked with MarketGate Consulting and honed marketing skills at HUL over 5 years in different sales and marketing roles.
Prathyusha did her post-graduation from IIM Ahmedabad and her graduation in Electrical Engineering from IIT Madras.
Ramakrishnan is a Digital management professional with more than 18 years experience starting up Digital Businesses for Media companies in India. He has worked for leading media players in India viz. Mid-Day Multimedia in Mumbai, ABP group in Kolkata and part of the startup team of Publicitas Digital in India. At present he is with ABP News Network since 2008 where he has laid the foundation of the Digital Business in the organization.
He has a Masters degree in Physics and an MBA from Jamnalal Bajaj Institute of Management. He is a keen Yoga buff.
Somasree Bose Awasthi
Somasree Bose Awasthi is the Head of Marketing (Personal Wash, aircare) Godrej Consumer Products Ltd.
A graduate in engineering from Nagpur University, Somasree is also an MBA specializing in Marketing from Xavier Institute of Management (XIM) Bhubaneswar.
Somasree joined GCPL as a management trainee in 2003. She is currently heading the marketing of four brands, Cinthol, Godrej no 1, Godrej Aer and newly launched Godrej Protekt. She has led the launch of Godrej Aer, which was GCPL’s foray into aircare and Godrej Protekt, which is into health and wellness space. She is handling the strategic marketing initiatives and new product development for all the brands.
Prior to this, Somasree had been the Area Sales Manager for West Bengal in GCPL upcountry back in 2003-04, being the first lady ASM in Eastern Region for any FMCG company.
She led the highly successful product innovations like Godrej aer pocket, Cinthol deostick, HIT Antiroach gel, more recently Cinthol Male grooming range and Godrej Protekt Mr Magic Handwash, world’s first powder to liquid handwash, alongside many award-winning marketing campaigns across media.
Recently she has featured in the Economic Times Women Ahead 2017 list. She also won the Women Super Achiever Award in the 5th World Women Leadership Congress & Awards
A seasoned marketer (19+ yrs of experience) who can lead an organization in the
visioning/shaping of a marketing strategy, development of a business case, and execution of an
aggressive project plan; Skilled in effective sales and marketing communications, business
partnership development, team building and mentoring, institutionalizing processes, change
management and enhancing capabilities to build a strong marketing culture focused at building
Big Brands and delivering strong business performance.
New challenges & Innovation is what keeps me going
Specialties: Strategic Marketing, Brand Building
Lead - Digital Initiatives & Business Transformation
In a career driven by Passion with Tata Group & now Future Group, Alok has acquired an in-depth understanding of the Indian as well as the "Glocal" consumer. From leading sales teams, setting up the product development vertical he went on to Head marketing for North & West zone for TATA Value Homes.
Additionally he was leading the International ventures for TATA Housing in Sri Lanka and Maldives & gained an immaculate understanding of global customers.
As part of TATA’s vision to be the largest home provider in India, the first step towards it was to use the fastest growing digital ecosystem and sell homes online, bringing about a revolution in real estate industry. This helped widen the reach across the globe and resulted in over 100% growth in unit sales. He led the digital efforts & was a part of the core team that created first of its kind “Online selling of homes” through Google, Facebook & Snapdeal.
In his current role at Future Group, he leads the digital efforts at a group level across formats, categories & brands. From fashion to food, brand innovations to corporate personality, he focuses on creation of “Phygital” business models & demand generation by synergising online and offline ecosystems (O2O)
Business Consulting, Marketing & Advertising Strategy, Market Research and Analysis, Demand Generation, Internet Technologies, Social Media & Content Strategy, Website Design, Development & Management, Data Modelling, Business Development, Storytelling Design and P&L Management
MARKETING & BRAND BUILDING: Annual Strategy formulation, Budgeting, Campaign Management, Brand Communication, Media Planning & Buying, Mobile Marketing
PORTFOLIO MANAGEMENT: Web, E-commerce, UI / UX Planning & Design, Product planning, Pricing & forecasting, Future seeding
MARKET INTELLIGENCE & RESEARCH: Competitor mapping, Customer understanding (Ethno & deconstruct studies), FGD’s, Consumer panels.
Currently, leading the paid digital demand globally for Royal Enfield. A seasoned marketer, creative thinker & strategist with close to a decade of multifaceted experience of working as a brand strategist, product developer, designer, advertiser and digital evangelist.
Archana Aggarwal is a passionate media advocate with 20+ years of media experience. She has worked
across multiple brands at both media agencies and advertiser. Her last assignment was Country Media
Manager, P&G where she spent 8+ years and has now been with Airtel for last 3+ years as VP, Media.
She was instrumental in P&G winning their first Cannes in India in 2006 post which they won many
prestigious international awards for the Gillette Shave India Movement. She also led media for the high
decibel launch of 4G and Payments Bank in India. She identified ideas like Sim sampling with Economic
Times, TVF Connected Live., Roshandan and Google countdown clock.
Chandini is an experienced Digital Media Manager with a total 5+ years of experience across companies like Google & Diageo. Currently she is working with Diageo as Senior Manager, Digital Media. She is responsible for media planning & digital strategy of brands like Johnnie Walker & McDowell’s. Previously she has worked with Google for two years as Digital Media Manager where she worked with two Big 5 agencies for US clients across Auto, Banking and Healthcare sectors.
A post-graduate from IIM Lucknow, her interests lie in Pencil Sketching and Travelling.
Eshita Jayaswal is the Digital Head for Bacardi across India & South East Asia and leads the digital strategy, social media and content marketing for iconic brands like Bacardi, Breezer, Grey Goose, Dewar’s, William Lawson’s etc. Eshita graduated with an MBA in Marketing from Symbiosis University and has over 10 years of experience in digital marketing, communication strategy and planning across industries. Prior to Bacardi, Eshita led Digital Marketing at GSK Consumer Healthcare’s across brands like Horlicks, Women’s Horlicks, Horlicks Oats, Boost, amongst others.
She also has extensive experience at the agency side, having led Strategic Business for India’s leading digital agency, Dentsu Webchutney, with megabrands like Coca-Cola, Google, Mastercard, Microsoft, Viacom, Budweiser, Toshiba, BMW etc. She’s an avid bibliophile, music junkie, cocktail lover and a certified scuba diver. In her free time, you’ll find her making plans for her next beach holiday or giggling over ridiculous cat memes courtesy the internet.
Head - Digital Marketing & Web Analytics
An astute Digital Marketing professional with over a decade of experience in Digital and Data driven marketing in the BFSI Sector.
Currently heading Digital marketing with expertise spread across Digital Acquisition, Website Analytics, Programmatic Buying, Social Media Engagement and SEO.
Recognised by World Brand Congress as The most Influential Marketing Talent in BFSI, 2016-17.
The phenomenal work in the online space got awarded by
- World Educational Congress for Best use of Social Media to spread Financial Learning (2013-14) for ICICI Securities Ltd’s Social Media Campaign
- CMO Asia Awards (2013-14) for Best Use Of Social Media In Marketing & Best Integrated Social Media Campaign, held at Singapore
Exhaustive coverage by CNBC TV18 & Brand Equity (Times Of India) of 'Social Media -Mega Move Game'
Being Personal- A dynamic & result driven team leader with rich experience in online marketing, project management and branding,engaged in extensive customer, market, competition and technology trend analysis,seeking opportunity to score the the right acquisition or branding move.
Head- Digital, E-Commerce, Business Insights & Retail
A core marketer at heart from the start of my career, who dived into the BFSI space to pursue marketing as a career 9 years back & been in the industry ever since. Having worked in the BFSI industry (in marketing) for couple of years, I found Mutual Fund (MF) industry very appealing & raw. Digital as a medium was just trying to find its feet in India & in the MF industry. I therefore took the plunge, looking at the opportunity & potential to develop the top brands I have worked for, digitally & I believe I have contributed to them growing in the industry.
A social media geek, a keen observer of the digital space, who learns from it & endeavours to grow with it.
Madhurima spearheads the digital content and social arm of Vivo India. She has been a crucial part of the team since the inception, and has worked on all flagship product launches and brand associations to introduce a whole new level of aesthetics and bring in innovation.
Some of her work features award winning campaigns like Women's Day #BeBoldforChange featuring Bani J, Vogon YouTube innovation campaign, the very first in India with a former brand ambassador, Ranveer Singh. It won the gold at the Shorty's 2018. Her latest campaign was with the current brand ambassador, Aamir Khan to have a fun and quirky product feature led video content.
A rising star in the industry, she demonstrates great potential to bring a new landscape of social marketing in the industry, as an individual professional and a devoted team leader.
DGM – eCommerce
Growth hacker, award-winning email marketeer and an experienced professional in developing the eCommerce arm for companies focussed on increasing their web & mobile penetration. Ability to conceptualize, design and run innovative offers through various distribution channels to enhance revenue share is an added bonus with a proven background in digital marketing.
Successfully launched the current Website and the native app platforms for GoAir along with other initiatives such as Paytm payment gateway, multi-currency booking option etc.
Other strengths include:
* Negotiate commercial contracts
* Track and evaluate analytics
Specialties: Revenue chaser / Negotiatior / Promotions and Schemes Launcher / E-Commerce Strategy / Tracking and Reporting of Market Intelligence / Business Analysis / Digital Marketeer
A passionate award winning individual with 7 years of experience in marketing. Worked with growth focused agenda and devising Digital as an important media for diverse set of advertiser ranging from Automotive, Travel, Consumer Electronics, Telecom and Cosmetics.
A hard core Digital Media believer, have often taken challenges for making digital as a must media in most of the traditional driven company.
Have been leading the process of TV+, Print+ for integrated campaign for enriching further traditional media. Have worked on advanced technology like Data stack, programmatic for performance and CRM driven campaigns.
I have hands on experience in delivering best of results working with cross function teams and multi culture global teams.
Also, learning to devise all media strategies ( TV/Print) and Execution to keep up the learning curve and business acumen.
Group Executive Vice President & Head Digital Marketing
Expertise: Mobile Marketing, Online Marketing, Adwords, Analytics, Social Media, SMO, Digital Strategy, Keyword Research, Organic Search, Facebook, Landing Page Optimization, Online Branding, Online Reputation Management, A/B testing, CPM, Social Media Optimization, ORM, Mobile Applications, Search Engine Optimization, Media Plan, ATL, BTL, CRM, EDM, SEO, SEM, PPC, Web Analytics,Sales Planning, Forecasting, Pricing, Resource Planning, Inventory Management
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Senior Manager - Digital Marketing (Raymond Lifestyle)
Prajakta is responsible for digital campaign planning and buying at Raymond, for their Lifestyle bouquet. In the current role, She is dedicated to bring ROI in the form of a responsible 360 degree digital strategy. As an innovations-addict, it won't be wrong to claim that all my plans and campaign goals are aimed at innovating not just their methods of messaging but also their approach towards the space itself.
An MBA from IIM Lucknow and B.Tech. from IIT Madras, Ravish is a digital marketing enthusiast who keeps changing the hats of being a techie and a marketer. Over his 12 years long career, I have worked across multiple sectors including eCommerce, FMCG, Auto and Education. He is presently heading digital marketing at Bajaj Auto, and have worked with Flipkart, GSK, Mondelez in past.
Shaurya started his career as an Engineer and worked for quite a bit before deciding to join marketing instead. He learnt the basics of marketing communications from MICA and after passing out, has been working in Digital Marketing teams. He has varied experience from FMCG to entertainment, gaming to insurance, apparel to retail. He thinks that communication and technology when weaved seamlessly can help in creating compelling content formats. He likes to read and write poetry in his free time while secretly wishing to publish a book someday.
Digital & New Media Consultant
Sanjay Trehan is currently a Digital & New Media Consultant. With over 30 years’ experience in the
super exciting space of new media and advertising across web, video, print and mobile content
landscapes and monetisation models, he is now excited about creating disproportionate value for
Before turning a new media consultant, Sanjay was the Business Head-Digital Content & Syndication
with HT Digital Streams Ltd. Earlier he was with MSN India (portal and apps) for Microsoft
Information and Content Experiences (ICE) Group as its Head & Executive Producer. A seasoned
internet professional, Sanjay brings a deep understanding of the converging media ecosystem.
Prior to joining Microsoft, Sanjay was the founding CEO of NDTV Convergence Ltd., the digital arm of
NDTV. Under Sanjay’s leadership, NDTV Convergence incubated many new initiatives in the Web 2.0
and mobile space including the revamp of NDTV.com and the launch of India’s first full-service WAP
Prior to NDTV, Sanjay was Vice President Broadband and Web 2.0 at Times Internet Ltd., where he
rolled out a number of verticals and built Web 2.0 communities. He also took Indiatimes into the
online gaming arena. Previous to that, he was the Chief of Internet at Hindustan Times, where he
played a key role in turning the website into a profitable business.
An alumnus of St. Stephen’s College, University of Delhi, Sanjay is a founding member of Internet
and Mobile Association of India (IAMAI). He has also published a book of poems.
Sanjay and his wife currently reside in Gurgaon, India with their daughter.
A modern marketing enthusiast and a digital visionary, Shilpa currently leads Microsoft’s digital discipline and is architecting the digital experiential strategy. In her rich 18years of digital experience across both client and agency-side businesses, she has led digital transformation journeys for several well-known brands across FMCG, Media, Telecom, Luxury and Technology.
Recognized as India’s Greatest Chief Digital Officer for 2016-17 by AsiaOne Magazine and among the Top 50 Most Dynamic Marketers of 2017 by Coins Marketing Summit, Shilpa was featured in LinkedIn’s list of Power Profiles for the Internet Industry in 2012.
She passionately drives digital skill building initiatives for Microsoft Partners in India and Africa under Microsoft's Skills4Afrika Initiative and is on the board for Women in Technology initiative set up by International Association of Microsoft Channel Partners in India.
An industry expert for Upgrad & SP Jain Institute of Management course on Technology Management, an external examiner for Delhi University and a guest lecturer across several B Schools, Shilpa recently joined leadership council of Networking Council of Business and Academia (NCBA) of India.
Shilpa holds a Gold Medal in Management Studies (2005), an INSEAD certification on Online Business Strategy & Financial Acumen (2016) and a distinction from Kellogg University in Modern Marketing (2017).
Shruti Khanna is the Digital & CRM Analyst at Ford India Pvt. Ltd. Prior to Ford India, Shruti was working with Digitas as Project Manager, CRM Programs, where she was responsible for leading the strategy and execution for some big FMCG and Automotive Brands.
With over 12 years of experience across Media channels and platforms, advertising agencies with specialization in Loyalty, CRM and Digital Marketing, managing media and marketing for leading local and global brands. For over 4 years now, Shruti has been actively involved in Digital marketing at Ford. The most recent accomplishment being the Best Search Marketing Campaign Award at the 8th IAMAI Awards, held in Jan 2018.
Head of Media & Digital
Previously worked as an Industry Head at Twitter India. The last few assignments include working in the consumer electronics industry, heading the entire digital gamut for Motorola-Lenovo APAC & Micromax India as digital head.
Social Media Marketing Specialist with a demonstrated history of driving digital innovations & building rockstar teams. Skilled in Content Marketing, Marketing Strategy, Digital Marketing, Product Management, and Product Marketing.
Suvrita spearheads Digital marketing and social media for Tata Motors commercial vehicle. She has started digital initiatives from scratch and has worked on all flagship product launches and brand associations like Wrestling Federation of India, Pro Kabaddi league, UP Yodha, Gold Movie, JollyLL.B. etc. She is focused in blending innovation with creativity.
Some of her award winning campaigns are #KeepLoading for Tata Ace Gold - Abby Awards 2018 for Best use of Digital Media and World Digital marketing Congress (WDMC). #T1Primatruckracing - Digital Industry Awards 2017, Best use of social media. Ace 2 Million campaign was features as No.1 in Top 10 videos on Brand Equity Leader Board
Her recent campaign with Brand Ambassador Akshay Kumar focused on making Tata Ace Gold as an employment generator for youth and #GharLaoGold campaign is around getting innovative business idea on Tata Ace Gold.
Varun currently leads Marketing for Airbnb in India. Having worked for renowned brands such as PepsiCo, Nestle and Reckitt Benckiser among others, he brings in-depth expertise in marketing for consumer and FMCG sectors. With over 10 years of experience in the Marketing industry, he has been responsible for the creation of award winning campaigns for leading consumer brands..
Originally a student of Biotechnology, Varun followed his passion for creativity and strategy to pursue an MBA in Marketing Communication from Symbiosis Institute of Business Management.
An enthusiastic traveller and a thorough cinephile, Varun considers himself a complete people’s person with his gregarious nature and his love for a healthy dose of humour.