| A. MARKETING STRATEGY |
| A.1 Brand Recall |
| Campaign Title |
Brand Name |
Agency Name |
| Sunfeast Yippee! Mood Masala - Where the mood is! |
ITC Limited |
Wavemaker India |
| Bingo! Achha Aaloo |
ITC Limited |
Wavemaker India |
| Covid Heroes |
Royal Challenge |
PHD-Omnicom Media Group |
| Giphy |
Captain Morgan |
PHD-Omnicom Media Group |
| Shot of Hope |
Bennett Coleman & Company (Times Group) |
|
| B&W Women's Day |
Black & White |
PHD-Omnicom Media Group |
| Unwanted 21 Days: #Ssh Not Ok Please |
Mankind Pharma |
Logicserve Digital |
| Prime Video ME |
Amazon Prime Video |
SoCheers |
| Din Bhaari, Life Jaari |
Sprite |
InMobi |
| Chupa Chups - Unlocking Confectionary Potential in Young Adults |
Perfetti Van Melle India |
|
| Colors of Togetherness |
Hindustan Unilever |
Mindshare |
| Happy at Home |
Hersheys India |
Interactive Avenues - A Reprise Network Company |
| Car Dekho on Disney+ hotstar for IPL 2020 |
Car Dekho |
Disney+hotstar |
| Nicotex Quit Karona Awareness Campaign |
Cipla Health |
Madison Media |
| Sunny Cooking Oil - Andar Se Tough Har Din |
Frigorifico Allana |
Schbang Digital Solutions |
| HIT FIK Mobile Campaign Packs a Mean Punch |
Godrej Consumer Products |
AdColony- A Digital Turbine Company |
| Motivating people to re-engage with their money |
Grasim Industries |
Aditya Birla Capital |
| |
A2. Lead Generation
|
| Campaign Title |
Brand Name |
Agency Name |
| Aashirvaad Atta - Changing the food habits of South India |
ITC |
Wavemaker India |
| Holi |
McDowell's No.1 |
PHD-Omnicom Media Group |
| Master Class + GWP |
Signature |
PHD-Omnicom Media Group |
| Snickers Thank You |
Mars (Snickers) |
Mediacom |
| Delivering happiness at your doorstep! |
Swiggy |
RevX powered by Affle |
| Want My Paper |
Bennett Coleman & Company (Times Group) |
|
| Providing Quality On-Demand Healthcare On Mobile with MFine |
MFine |
InMobi |
| A Musical ‘Thaali’ |
Spotify |
Interactive Avenues - A Reprise Network Company |
| Leveraging Near Me! |
Asian Paints |
Madison Media |
| With Revenue Increase by 122% with Purchase volume by 88% through paid advertising – Creature of Habit leading the game |
Creature of Habit |
AdLift |
| Leveraging the qualitative and deterministic audience of Amazon to drive quality leads for life insurance |
Max Life Insurance |
iProspect |
| |
A3. Launch of Product/Service
|
| Campaign Title |
Brand Name |
Agency Name |
| Screen Ka Pehredar |
Asian Paints |
Madison Media |
| S-CROSS 1.5 Ltr Petrol Launch |
Maruti Suzuki India |
Hakuhodo sync and adglobal 360 |
| Kia Sonet Revs Up With Interactive Voice Ads |
Kia India |
InMobi and Innocean Worldwide India |
| Boomer |
MARS CHOCOLATE(Boomer) |
Mediacom |
| Launch of ITC Masterchef Gravies and Pastes |
ITC |
Wavemaker India |
| Essential on Wheels |
Hindustan Unilever |
Mindshare Fulcrum |
| How UltraTech mirrored the success of on-ground activation to online |
UltraTech Cement |
Mindshare India |
| ABHI Karo campaign |
Aditya Birla Capital |
|
| Disrupting the Category with Gentle Launch |
Colgate Palmolive India |
VMLY&R | RedFuse |
| Hyundai i20 |
Hyundai Motors India |
Innocean Worldwide India |
| New 2021 Swift |
Maruti Suzuki India |
Hakuhodo.Sync & AdGlobal 360 India |
| Call Reason Stories |
Truecaller |
Wirality Media |
| Find Your Shararti Avtaar |
Alpenliebe, Perfetti Van Melle India |
Grapes Digital |
| |
| A4. Relationship Building/Remarketing |
| Campaign Title |
Brand Name |
Agency Name |
| Colors Golden Petal Club |
Viacom18 Media |
|
| Master Class + GWP |
Signature |
PHD-Omnicom Media Group |
| MARS PETCARE 1PD DATA ACTIVATION |
MARS PETCARE |
Mediacom |
| Break The Ice With Mentos Say Hello |
Perfetti Van Melle India |
Creativeland Digital Technologies |
| Motivating people to re-engage with their money |
Aditya Birla Capital |
|
| Prep Smart, Score Better, Go Gradeup! |
GradeUp |
InMobi |
| Sunfeast Moms Magic : Is Dil Ke Aage Sabki Haar Hai |
ITC Sixth Sense |
|
| MamaEarth #PlantGoodness |
Honasa Consumer |
Korra Worldwide Advertising |
| PEETAJI SANG SELFIE |
Zee Entertainment Enterprises |
|
| |
| A5. Best use of Apps/Games for Marketing |
| Campaign Title |
Brand Name |
Agency Name |
| Sunfeast Yippee! Mood Masala - Pokkt Integration |
ITC Limited |
Wavemaker India |
| Gulf Master Scan |
Gulf Oil India |
FirstHive |
| JioGames Campaign |
Reliance Jio |
|
| Wake up of Inactive users |
Facebook |
Xapads Media |
| Din Bhaari, Life Jaari |
Sprite |
InMobi |
| Cinthol “Stay Fresh, Stay Protected” Mobile Campaign |
Godrej Consumer Products |
AdColony- A Digital Turbine Company |
| |
| A6. Most Effective App for Consumer |
| Campaign Title |
Brand Name |
Agency Name |
| IL TakeCare App |
ICICI Lombard General Insurance |
|
| MyJio |
Reliance Jio |
|
| |
| A7. Campaign To Drive Sales |
| Campaign Title |
Brand Name |
Agency Name |
| Friendship Day |
McDowell's No.1 |
PHD-Omnicom Media Group |
| Master Class + GWP |
Signature |
PHD-Omnicom Media Group |
| Dell Tailored Solutions |
Dell Technologies |
InMobi |
| Big Saving Days |
Flipkart |
Xapads Media |
| How Safe is Safe Painting Service? |
Madison Media |
Madison Media |
| AO_Shopping_Cycling |
Decathlon Sports India |
Ethinos Digital Marketing |
| Digital Acqusition Matrix |
DBS Bank India |
digibank by DBS - Performics |
| First Among Equals |
Hindustan Unilever |
|
| Pepperfry Innovation + Performance Scale |
Pepperfry |
iProspect |
| Bombay Shaving Company driving sales through Trell |
Visage Lines Personal Care |
Trell Experiences |
| |
| A8. Gender Equity |
| Campaign Title |
Brand Name |
Agency Name |
| Aashirvaad Atta's #ShapesOfLove |
ITC |
Wavemaker India |
| 50K | Women's Days |
MG Motor India |
|
| Celebrating Genderless Motherhood- Zee Bangla Mother's Day Campaign |
Zee Bangla |
|
| Hum Fark Nahi Karte |
Pathkind Labs |
SG Dream Media |
| #GiveBackHerTime |
Times Network |
|
| |
| A9. Amplification |
| Campaign Title |
Brand Name |
Agency Name |
| Sunfeast Dark Fantasy - A Lot Can Happen Inside! |
ITC Limited |
Wavemaker India |
| Welcome Back |
Johnnie Walker |
PHD-Omnicom Media Group |
| Flipkart - Big Billion Days campaign on Disney+hotstar for IPL 2020 |
Disney+hotstar |
|
| Chupa Chups - Unlocking Confectionary Potential in Young Adults |
Perfetti Van Melle India |
|
| Prep Smart, Score Better, Go Gradeup! |
GradeUp |
InMobi |
| Sunny Cooking Oil - Andar Se Tough Har Din |
Frigorifico Allana |
Schbang Digital Solutions |
| |
A10. Community building
|
| Campaign Title |
Brand Name |
Agency Name |
| ITC Masterchef - Building Communities |
ITC |
Wavemaker India |
| Aashirvaad Atta - Levergaing a community to be the voice of the brand |
ITC |
Wavemaker India |
| Sunfeast Moms Magic - Convosight |
ITC Limited |
Wavemaker India |
| Chill with Bingo! |
ITC Limited |
Wavemaker India |
| Covid Heroes |
Royal Challenge |
PHD-Omnicom Media Group |
| Labhlitis Messiah |
ZEE Entertainment Enterprises |
|
| Kamariya Kare Hip Hop |
ZEE Entertainment Enterprises |
|
| Har Ghar Qila Kotla |
JSW GMR Cricket |
Sportz Interactive |
| It's Time To Win It All |
Games24x7 |
MAAS by Affle |
| Motivating people to re-engage with their money |
Grasim Industries |
Aditya Birla Capital |
| Cinthol: Alive is Awesome |
Godrej |
Creativeland Asia |
| |
A11. Social Impact / Not For Profit
|
| Campaign Title |
Brand Name |
Agency Name |
| Bingo! Ranveer Call Crash |
ITC Limited |
Wavemaker India |
| Saluting Our Heroes- Quaker India & Smile Foundation |
PepsiCo India Holdings |
Smile Foundation |
| Pepsi save our restaurant |
Pepsico |
Mindshare |
| The Gratitude Song [International Yoga Day Anthem] |
Ministry of Ayush |
Moving Pixels |
| Social Impact / Not For Profit |
India Today Group |
|
| Colors Ka Salaam |
Viacom18 Media |
|
| Tu Chinta Mat Kar Maai |
ZEE Entertainment Enterprises |
|
| |
| A12. Maximizing Mobile Advertising |
| Campaign Title |
Brand Name |
Agency Name |
| Welcome Back |
Johnnie Walker |
PHD-Omnicom Media Group |
| India Ka Fashion Capital |
Flipkart |
Xapads Media |
| Ride to safety (#StopTheHelmetExcuse) |
ICICI Lombard General Insurance |
WATconsult |
| Tracking Silent Sufferers-Unleashing the Potential of Hyperlocal Targeting- Reaching out to people visiting Endocrinologist- Dabur Chyawanprakash- Sugar Free |
Dabur |
Mediacom Communications |
| |
| A13. Digital Influence |
| Campaign Title |
Brand Name |
Agency Name |
| Bingo! Ranveer Call Crash |
ITC Limited |
Wavemaker India |
| Aashirvaad Atta - Changing the food behaviour of South Indians |
ITC |
Wavemaker India |
| Galaxy T-Series Music Video Collaboration – Nayan |
MARS CHOCOLATE(Galaxy) |
Mediacom |
| Break The Ice With Mentos Say Hello |
Perfetti Van Melle India |
Creativeland Digital Technologies |
| Dettol Salutes |
Reckitt |
Zenith Media India |
| Happy at Home |
Hersheys India |
Interactive Avenues - A Reprise Network Company |
| Motivating people to re-engage with their money |
Aditya Birla Capital |
|
| Dabur Honey - Hello Fitness |
Dabur India |
Zee5 |
| Shabd |
Truecaller |
Wirality Media |
| |
| A14. Best Mobile Messaging Campaign: SMS, MMS |
| Campaign Title |
Brand Name |
Agency Name |
| Friendship Day |
McDowell's No.1 |
PHD-Omnicom Media Group |
| It's Time To Win It All |
Games24x7 |
MAAS by Affle |
| PEETAJI SANG SELFIE |
Zee Entertainment Enterprises |
|
| |
| A15. Most Engaging Mobile Campaign |
| Campaign Title |
Brand Name |
Agency Name |
| Screen Ka Pehredar |
Asian Paints |
Madison Media |
| Break The Ice With Mentos Say Hello |
Perfetti Van Melle India |
Creativeland Digital Technologies |
| Har Plate Mein Rangoli |
Fortune Foods |
Experience Commerce |
| How UltraTech mirrored the success of on-ground activation to online |
UltraTech Cement |
Mindshare India |
| HIT FIK Mobile Campaign Packs a Mean Punch |
Godrej Consumer Products |
AdColony- A Digital Turbine Company |
| Parachute Advansed Hot oil #Champibeats gets over 156 million consumers to give a musical Champi to their family members during lockdown |
Marico Limited |
Madison Media |
| Haldi Milk Gaana Campaign |
Mother Dairy Fruit & Vegetable |
Wavemaker Global |
| Natkhat Kanha |
TV18 BROADCAST |
|
| |
| A16. Promotion |
| Campaign Title |
Brand Name |
Agency Name |
| HDFC Bank's Festive Treats campaign on IPL on Disney+ Hotstar |
HDFC Bank |
Disney+hotstar |
| Essential on Wheels |
Hindustan Unilever |
Mindshare Fulcrum |
| Marui Suzuki Vitara Brezza X Goan Gullies |
Maruti Suzuki Arena |
Optimizee |
| |
| A17. Maximizing Mobile Advertising / Programmatic and Machine Learning |
| Campaign Title |
Brand Name |
Agency Name |
| Delivering happiness at your doorstep! |
Swiggy |
RevX powered by Affle |
| Digital Transformation: The Godrej Way |
Godrej Consumer Products |
InMobi |
| It's Time To Win It All |
Games24x7 |
MAAS by Affle |
| Vitara Brezza - Wickedly Powerful |
Maruti Suzuki India |
Hakuhodo sync and adglobal 360 |
| Fevicol Anti Competition Campaign |
Pidilite Industries |
Madison Media |
| |
| A18. Best use of vernacular language in mobile advertising |
| Campaign Title |
Brand Name |
Agency Name |
| Aashirvaad Atta - Creating Vernacular content with Vikatan Group |
ITC |
Wavemaker India |
| Aashirvaad Atta - Changing the food habits of South India |
ITC |
Wavemaker India |
| Doublemint – Songfest Launch Campaign |
Mars - Doublemint |
Mediacom Communications |
| Rath Yatra 2020 |
Fortune Foods |
Experience Commerce |
| Chhath Puja 2020 |
Fortune Foods |
Experience Commerce |
| Building inroads for PC penetration with advertorial marathon |
Intel India |
Carat India |
| The Man who walked the Earth |
Dabur |
Greenroom |
| Domino's Vernacular 'App'etite |
Jubilant Foodworks |
Hiveminds Innovative Market Solutions |
| |
| A19. Mobile Video |
| Campaign Title |
Brand Name |
Agency Name |
| Leveraging Mobile Video & Location Targeting for Aashirvaad Select Atta |
ITC |
Wavemaker India |
| Sunfeast Dark Fantasy - A Lot Can Happen Inside! |
ITC Limited |
Wavemaker India |
| Holi |
McDowell's No.1 |
PHD-Omnicom Media Group |
| Welcome Back |
Johnnie Walker |
PHD-Omnicom Media Group |
| Love Runs Deep |
Mindshare India |
Mindshare India |
| Make it Large with Royal Stag |
Royal Stag |
InMobi |
| UltraTech Cement - Baat Ghar Ki |
Aditya Birla Group |
Mindshare India |
| Hindustan Suraksha Chalisa |
Hindustan Media Ventures |
|
| Call Reason Stories |
Truecaller |
Wirality Media |
| Fevicol Anti Competition Campaign |
Pidilite Industries |
Madison Media |
| Flick Dear Best Friend |
The Zoom Studios, Times Network |
|
| |
| A20. Mobile Audio |
| Campaign Title |
Brand Name |
Agency Name |
| Sunfeast Dark Fantasy - A Lot Can Happen Inside! |
ITC Limited |
Wavemaker India |
| Kia Sonet Revs Up With Interactive Voice Ads |
Kia India |
InMobi and Innocean Worldwide India |
| How an Audio Tech helped boost viewership on a video platform? |
Colors |
Madison Media |
| Khatron Ke Khiladi - Immersive Audio Experience |
Viacom18 Media |
|
| Cadbury Fuse Dynamic Audio Campaign |
JioSaavn |
JioSaavn, Wavemaker, & Ogilvy |
| |
| A22. Best Use of Mobile – Customer Engagement |
| Campaign Title |
Brand Name |
Agency Name |
| PEETAJI SANG SELFIE |
Zee Entertainment Enterprises |
|
| Sunfeast Yippee! Mood Masala - Pokkt Integration |
ITC Limited |
Wavemaker India |
| Friendship Day |
McDowell's No.1 |
PHD-Omnicom Media Group |
| Intel Days |
Intel |
|
| Arre X Intel -| When Style Meets Substance | A Creative Collaboration |
Intel India |
Carat India |
| Parachute Advansed Hot oil #Champibeats gets over 156 million consumers to give a musical Champi to their family members during lockdown |
Marico Limited |
Madison Media |
| The Honey Trail - Sunderbans Chapter |
Dabur Honey |
ICE Media Lab & Analytics |
| |
| A24. Most Effective DTC eCommerce Campaign |
| Campaign Title |
Brand Name |
Agency Name |
| adidas-performance campaign (Ecomm) |
adidas |
MediaCom |
| ITC eStore - Aiming for D2C Dominance |
ITC Foods |
Performics India |
| Bombay Shaving Company driving sales through Trell |
Visage Lines Personal Care |
Trell Experiences |
| |
| A25. Most Effective Search Campaign |
| Campaign Title |
Brand Name |
Agency Name |
| Svasti Ghee Amazon Search Campaign |
ITC |
Performics India |
| How UltraTech achieved 3X growth with enhanced campaigns |
UltraTech Cement |
Mindshare India |
| Outplayed Competition with an increased SEO traffic by +98% |
Luminous |
AdLift |
| Tally solutions |
Tally Solutions |
iProspect |
| |
| A26. Best Use of Mobile Integration |
| Campaign Title |
Brand Name |
Agency Name |
| Screen Ka Pehredar |
Asian Paints |
Madison Media |
| Motivating people to re-engage with their money |
Grasim Industries |
Aditya Birla Capital |
| Chupa Chups - Unlocking Confectionary Potential in Young Adults |
Perfetti Van Melle India |
|
| Making Dreams Come True |
Grasim Industries |
Aditya Birla Capital |
| First Among Equals |
Hindustan Unilever |
|
| |
| A27. Best Use of Mobile – Beauty |
| Campaign Title |
Brand Name |
Agency Name |
| Bombay Shaving Company driving sales through Trell |
Visage Lines Personal Care |
Trell Experiences |
| |
| B. CHANNEL/MEDIA STRATEGY |
| B1. Cross Media Integration |
| Campaign Title |
Brand Name |
Agency Name |
| Friendship Day |
McDowell's No.1 |
PHD-Omnicom Media Group |
| Welcome Back |
Johnnie Walker |
PHD-Omnicom Media Group |
| Shot of Hope |
Bennett Coleman & Company (Times Group) |
|
| Content Ka Pehredar |
Asian Paints |
Madison Media |
| PC Paathshala – pioneering an online learning ecosystem |
Intel India |
Carat India |
| Airtel Safe Pay |
Airtel Payments Bank |
|
| Kamariya Kare Hip Hop |
ZEE Entertainment Enterprises |
|
| Colors of Togetherness |
Hindustan Unilever |
Mindshare |
| Omnichannel Campaign for New User Acquisition |
KreditBee |
|
| Crackdown Integrated Marketing Campaign |
Viacom18 Media |
Voot Select, Viacom18 Digital Ventures |
| |
| B2. In-App Advertising |
| Campaign Title |
Brand Name |
Agency Name |
| RHS Night Sale |
Asian Paints |
Madison Media |
| Dove #StopTheBeautyTest |
Unilever |
Mindshare |
| Vitara Brezza (In-App Marketing) |
Maruti Suzuki India |
Hakuhodo sync and adglobal 360 |
| |
| B4. Mobile Website |
| Campaign Title |
Brand Name |
Agency Name |
| How UltraTech established itself as 'Wikipedia of Home Building' |
UltraTech Cement |
Mindshare India |
| Making Dreams Come True |
Aditya Birla Capital |
|
| Best Website Microsite |
India Today |
|
| |
| B5. Use of Social Media |
| Campaign Title |
Brand Name |
Agency Name |
| Sunfeast Cakers Paet Roast |
ITC Limited |
Wavemaker India |
| Welcome Back |
Johnnie Walker |
PHD-Omnicom Media Group |
| Chill with Bingo! |
ITC Limited |
Wavemaker India |
| Scam 1992 - The Harshad Mehta Story |
Sony Pictures Networks India |
White Rivers Media |
| Dell Futurist - Gaming |
Dell India |
Gozoop |
| #JeetengePhirSe with Mountain Dew |
PepsiCo India |
Edelman India |
| Women's Day Film |
Goibibo |
|
| Topicure++ Product launch campaign |
Natural Remedies Pvt. Ltd. |
Brandstory |
| Health from Home |
Aditya Birla Capital |
|
| BRITANNIA CHEESE STARCHEF |
BRITANNIA DAIRY |
Genesis BCW |
| Zee Bangla Digital Reels |
Zee Entertainment Enterprises |
Zee Bangla |
| |
| B6. Best Emerging Technology Campaign: Mobile TV/Video, Bluetooth/WiFi, Voice, RBT, etc |
| Campaign Title |
Brand Name |
Agency Name |
| Sunfeast Yippee! Mood Masala Snapchat AR Filter |
ITC Limited |
Wavemaker India |
| Sunfeast Yippee! Mood Masala - Where the mood is! |
ITC Limited |
Wavemaker India |
| Kia Sonet Revs Up With Interactive Voice Ads |
Kia India |
InMobi and Innocean Worldwide India |
| Labhlitis Messiah |
ZEE Entertainment Enterprises |
|
| Haldi Milk SilverPush Campaign |
Mother Dairy Fruit & Vegetable |
Wavemaker Global |
| Mirzapur Bedtime Stories |
Amazon Prime Video |
Schbang Digital Solutions |
| |
| B7. Best Multi Mobile Channel Campaign |
| Campaign Title |
Brand Name |
Agency Name |
| Break The Ice With Mentos Say Hello |
Perfetti Van Melle India |
Creativeland Digital Technologies |
| Motivating people to re-engage with their money |
Aditya Birla Capital |
|
| How UltraTech leveraged multiple mobile channels to establish itself as a Home Building Companion |
Aditya Birla Group |
Mindshare India |
| It's Time To Win It All |
Games24x7 |
MAAS by Affle |
| Nihar Shanti Amla reached 2.5 Million+ consumers on Jio Feature phones by using KaiOS! |
Marico Limited |
Madison Media |
| Flick Stories To Tell |
The Zoom Studios, Times Network |
|
| |
| B8. Location Based Services or Targeting |
| Campaign Title |
Brand Name |
Agency Name |
| Welcome Back |
Johnnie Walker |
PHD-Omnicom Media Group |
| Leveraging Mobile Video & Location Targeting for Aashirvaad Select Atta |
ITC |
Wavemaker India |
| Delivering happiness at your doorstep! |
Swiggy |
RevX powered by Affle |
| Domex Disinfection Alert System |
Hindustan Unilever |
Mindshare |
| |
| B9. Most Effective Chatbot Solution |
| Campaign Title |
Brand Name |
Agency Name |
| MyGov Corona Helpdesk by Jio Haptik |
Reliance Jio |
|
| Fossil - your favorite fashion store, now on WhatsApp |
Fossil Group |
Vizury - powered by Affle |
| |
| B10. Most Effective Augmented Reality/ Virtual Reality Campaign |
| Campaign Title |
Brand Name |
Agency Name |
| Sunfeast Yippee! Mood Masala Snapchat AR Filter |
ITC Limited |
Wavemaker India |
| Holi |
McDowell's No.1 |
PHD-Omnicom Media Group |
| S-CROSS 1.5 Ltr Petrol Launch |
Maruti Suzuki India Limited |
Hakuhodo sync and adglobal 360 |
| Corona Warriors |
India Today Group |
|
| ITC Yippee Noodle Campaign |
ITC |
Snapchat | Tyroo technologies |
| Find Your Shararti Avtaar |
Perfetti Van Melle India |
Grapes Digital |
| |
| B11. Best Consumer Experience O2O |
| Campaign Title |
Campaign Title |
Brand Name |
| Fossil - your favorite fashion store, now on WhatsApp |
Fossil Group |
Vizury - powered by Affle |
| |
| B12. Most effective Retail Commerce campaign |
| Campaign Title |
Brand Name |
Agency Name |
| Bata End of Season Sale |
Bata India |
Korra Worldwide Advertising |
| |
| C. ENABLING TECHNOLOGIES |
| C1. Innovation |
| Campaign Title |
Brand Name |
Agency Name |
| Sunfeast Yippee! Mood Masala Snapchat AR Filter |
ITC Limited |
Wavemaker India |
| Giphy |
Captain Morgan |
PHD-Omnicom Media Group |
| Kia Sonet Revs Up With Interactive Voice Ads |
Kia India |
InMobi and Innocean Worldwide India |
| HDFC Life Real-time Programmatic DOOH Campaign |
HDFC Life Insurance |
Logicserve Digital |
| Delivering happiness at your doorstep! |
Swiggy |
RevX powered by Affle |
| Probhat Pheri- Bengali New Year |
Zee Entertainment |
|
| How an Audio Tech helped boost viewership on a video platform? |
Colors |
Madison Media |
| JioEngage Perk Campaign |
Reliance Jio |
|
| The Right Click |
Hindustan Unilever |
MX Media & Entertainment and Mindshare |
| |
| C3. Use of Rich Media / Video / Interactive Content |
| Campaign Title |
Brand Name |
Agency Name |
| Friendship Day |
McDowell's No.1 |
PHD-Omnicom Media Group |
| Intel India & Spotify launch a unique digital experience for Indian gamers |
Intel India |
Carat India |
| Purvanchal Ke Samachar |
Amazon Prime Video |
SoCheers |
| Kia Sonet Revs Up With Interactive Voice Ads |
Kia India |
InMobi |
| #smartchuNiyo - Money Anthem |
NiyoX |
Ethinos |
| My Singapore Connect |
Singapore Tourism Board |
Wunderman Thompson Advertising |
| Digital Transformation: The Godrej Way |
Godrej Consumer Products |
InMobi |
| Vim #BeatTheBacteria |
Hindustan Unilever |
Mindshare |
| The Right Click |
Hindustan Unilever |
MX Media & Entertainment |
| |
| C4. Data/Insights |
| Campaign Title |
Brand Name |
Agency Name |
| Mahindra Thar Launch: Our media approach takes the road less travelled |
Mahindra Auto |
Interactive Avenues - A Reprise Network Company |
| Delivering happiness at your doorstep! |
Swiggy |
RevX powered by Affle |
| ITC Fabelle - Little Pieces of Magic |
ITC Limited |
Wavemaker India |
| Domex Disinfection Alert System |
Hindustan Unilever |
Mindshare |
| Making Dreams Come True |
Aditya Birla Capital |
|
| Women's Day |
Hyundai Motors India |
Innocean Worldwide India |
| Purvanchal Ke Samachar |
Amazon Prime Video |
SoCheers |
| |
| C5. Most Engaging Mobile Creative |
| Campaign Title |
Brand Name |
Agency Name |
| Kia Sonet Revs Up With Interactive Voice Ads |
Kia India |
InMobi and Innocean Worldwide India |
| Din Bhaari, Life Jaari |
Sprite |
InMobi |
| Cinthol “Stay Fresh, Stay Protected” Mobile Campaign |
Godrej Consumer Products |
AdColony- A Digital Turbine Company |
| |
| C6. Best Use of UGC |
| Campaign Title |
Brand Name |
Agency Name |
| Chill with Bingo! |
ITC Limited |
Wavemaker India |
| Aashirvaad Atta's #ShapesOfLove |
ITC |
Wavemaker India |
| Master Class + GWP |
Signature |
PHD-Omnicom Media Group |
| Sounds of India |
MG Motor India |
|
| Salaam Namaste |
Pepsico |
Mindshare |
| We Will Take Off Again |
IBIBO GROUP |
|
| SRGMP Crowd sourced Anthem |
Zee Bangla |
|
| Club Mahindra Community |
Mahindra Holidays and Resorts India |
|
| |
| C7. Best Data Driven Display Creative |
| Campaign Title |
Brand Name |
Agency Name |
| Swiggy - Delivering happiness at your doorstep! |
Swiggy |
RevX powered by Affle |
| Finding All The Dreamers |
Aditya Birla Capital |
|
| Digital Acqusition Matrix |
DBS Bank India |
digibank by DBS - Performics |
| ITC Store - Aiming for D2C Dominance |
ITC |
Performics India |
| |
| C8. Most Effective Voice Assistant App |
| Campaign Title |
Brand Name |
Agency Name |
| Conversational Commerce |
Nippon India Mutual Fund |
|
| |
| C9. Most Effective App Install Campaign |
| Campaign Title |
Brand Name |
Agency Name |
| Most Effective App Install Campaign - CoinSwitch Kuber |
CoinSwitch Kuber |
HiveMinds Innovative Market Solutions |
| Khel Takatak |
Mx Takatak |
Xapads Media |
| Making Bharat Hit A Six |
Games24x7 |
MAAS by Affle |
| Everyday Value for All |
Jubilant Foodworks |
Hiveminds Innovative Market Solutions |
| |
| C10. Most Effective Anti-fraud solution |
| Campaign Title |
Brand Name |
Agency Name |
| AppsFlyer’s Multi-Front War vs Fraud: Reducing India’s Mobile Ad Fraud Rate by 77% |
AppsFlyer India |
|
| |
| C11. Most Effective Tech Platform |
| Campaign Title |
Brand Name |
Agency Name |
| Sunfeast Yippee! Mood Masala - Where the mood is! |
ITC Limited |
Wavemaker India |
| Delivering happiness at your doorstep! |
Swiggy |
RevX powered by Affle |
| Performance Redefined Programmatically - Xerxes |
Xapads Media |
|
| Baat Ghar Ki |
UltraTech Cement |
Digital Jalebi |
| Making Dreams Come True |
Aditya Birla Capital |
|
| Fossil - your favorite fashion store, now on WhatsApp |
Fossil Group |
Vizury - powered by Affle |
| |
| C13. Programmatic Learning |
| Campaign Title |
Brand Name |
Agency Name |
| Discovery+, Connecting the disconnected worlds of TV & Mobile |
Discovery+ in association with Merkle Sokrati |
mediasmart an Affle |
| Digital Transformation: The Godrej Way |
Godrej Consumer Products |
InMobi |
| Finding All The Dreamers |
Aditya Birla Capital |
|
| Motivating people to re-engage with their money |
Aditya Birla Capital |
|
| |
| C14. AI & Machine Learning |
| Campaign Title |
Brand Name |
Agency Name |
| Sunfeast Yippee! Mood Masala - Where the mood is! |
ITC Limited |
Wavemaker India |
| Labhlitis Messiah |
ZEE Entertainment Enterprises |
|
| Boost Stamina Meter - A new currency in town !!! |
Hindustan Unilever |
Mindshare |
| |
| C15. Connected Devices / The Internet of Things |
| Campaign Title |
Brand Name |
Agency Name |
| Discovery+, Connecting the disconnected worlds of TV & Mobile |
Discovery+ in association with Merkle Sokrati |
mediasmart an Affle |
| |
| D. Special Category- Brands For Bharat Presented By ShareChat |
| D1. Best Multilingual Campaign in Bharat |
| Campaign Title |
Brand Name |
Agency Name |
| AMFI -Mutual Funds Campaign |
AMFI |
ShareChat |
| Asian paints- Ace + Tractor |
Asian Paints |
ShareChat |
| Safe Gold- Spin the Wheel |
Safe gold |
Direct/Sharechat |
| Parle 20-20 cookies |
Parle 20-20 cookies |
Direct/Sharechat |
| |
| D2. Best use of influencers/content creators for Bharat |
| Campaign Title |
Brand Name |
Agency Name |
| #EmiHaiNa |
Bajaj finserve |
ShareChat |
| Dhani One Freedom |
Dhani |
ShareChat |
| Durga Pujo Creator Ads |
Godrej Expert Rich Creme |
Madison Media |
| Godrej Nupur Festive Campaign |
Godrej nupur |
Madison Media |
| #PlayerzPot Challenge |
PlayerzPot |
Direct/Sharechat |
| |
| D3. Best campaign for a Product/Service launch in a new regional market |
| Campaign Title |
Brand Name |
Agency Name |
| Netflix - Jagame Thandhiram Roadblock |
Netflix |
Wavemaker |
| Smoodh Campaign |
Parle Agro |
Mediacom |
| Safe Gold- Spin the Wheel |
Safe gold |
Direct/ShareChat |
| Streamkar - Stop Swiping, Start Streaming |
Streamkar |
Ethinos |
| #sirfeksaridon |
Saridon |
Mediacom |
