Categories Name : Enabling Technologies

Sub-Category : Best Use of Regional Creators

Entry Name (Campaign) : Boost Stamina Cup

Results

The campaign successfully strengthened Boost’s connection with cricket fans in Southern India during the IPL season, focusing on regional content that resonated with the spirit of cricket and Boost’s message of ‘stamina’. - 77% of creator-brand collaborations achieve their brand objectives, making Moj the perfect platform to leverage regional creators for enhanced credibility and engagement. - 343 million+ views, surpassing the target by 2.8x. - 25 million+ users engaged, a 25% increase over the target. - Impressive 14.12%+ engagement rate. - 15.7K user-generated posts, demonstrating strong audience resonance. This approach effectively harnessed regional content to engage cricket fans, far exceeding the campaign’s initial KPIs.