29th November - 2023, Hotel Leela, Mumbai

Welcome to The Maddies 2023

exchange4media Mobile Awards – The Maddies acknowledges and recognizes all such marketing stories that employ an effective mobile marketing strategy done in India and will be equally judged on innovation, concept, execution and results by a highly experienced independent panel of the industry. These awards are open to all industries linked to Mobile Marketing (Clients, Creative, Media Agencies, Digital Agencies and Publishers, etc).

Since Mobile Marketing has become an increasingly important part of the overall marketing mix and experts pointing to the fact that it will overtake any existing marketing model, doubling spends from other digital marketing forms in a couple of years.

Jury Chair Quote


Prabha Narasimhan, Managing Director & Chief Executive Officer, Colgate Palmolive

India’s digital journey continues to advance rapidly and the phone has become the primary screen for millions of consumers. Several brands have either been born in this environment or have pivoted to meet this shift. Maddies 2023 will give us an opportunity to see and judge the best of the industry's marketing masterminds and it is my honour to be the Jury Chair.

Past Year Jury Bytes