29th November - 2023, Hotel Leela, Mumbai

Judging Criteria

Welcome to the Judging Dashboard of e4m Mobile Awards – The Maddies

The awards winners are selected by members of the Jury from the best work entered through the call for entries from across India.

Screening of Entries:

The winners are selected through an extensive selection process. Jury members will independently inspect each entry and rate them based on their respective judging criteria. Those entries that do not fulfil the criteria shall be disqualified. The Maddies Awards shall not be liable to give any explanation to anyone for disqualification of entries.

Criterion for Judging

Points to consider:

An entry should demonstrate approach to the overall purpose and target audience throughout each elements of the campaign.

  • Delineate the strategic objective- sales, leads, market share, brand awareness, etc.
  • Identify the target audience
  • What was the creative & media concept?
  • Context- is this the 1st year of campaign? If not, how did it dovetail to the previous year results? Any new technology used?
Points to consider:

Jury shall focus on few elements of the campaign like content, design, technological innovation, and the unique nature and/ or originality of the underlying idea. It includes writing, music, and relevant use of animation, video or anything that communicates a creative marketing message.

  • Delineate the strategic objective- sales, leads, market share, brand awareness, etc.
  • Consumer engagement
  • Integration with overall campaign
Points to consider:

Jury shall focus on the alignment of the strategy with the result through the effective use of resources, technology and implementation of the campaign.

  • How the campaign was implemented and what was the level of success?
  • How did the execution help achieve results?
  • How creative or sophisticated was the campaign?
  • What did the mobile medium bring to the campaign that other channels missed?
  • How was mobile matched to specific markets, demographics relevant to overall campaign execution?
  • What percent of budget went to mobile marketing?
  • What impact did the campaign have on the market?
Points to consider:

Jury shall evaluate the submission on the basis of the results of the campaign, based on whether the campaign achieved desired results? Was it able to reach to target audience? Or any other statistic which will help in proving the results of the campaign.

  • Did the campaign achieve its goals?
  • How did the consumer receive the campaign?
  • How innovative was the campaign?

Overall Experience: The overall experience shall include creativity, content, structure, visual design, functionality, simplicity & interactivity.

*Support with Qualitative and Quantitative data.

Judging is done in two stages

Pre- Screening: The Screening Council will preview and score all entries. The Top Finalists under each category (except for Hall of Fame Awards) will move onto the next round of judging.

Final Jury meet: After pre-screening, from the selected shortlist under each category, judges will select a winner for every category.

Please make your submission concise but provide enough relevant background information to enable the judges to make an informed choice.

The Jury decision will be final. In the event of a conflict of interest, the concerned jury member will abstain from judging the category.

Every care will be taken of the material submitted but the organizer will accept no responsibility for loss or damage.

All shortlisted entries may not become final winners

The exchange4media Group is a mere custodian of e4m Mobile awards - The Maddies. At no stage of the jury meetings will anyone from the exchange4media Group team be part of the decision-making process.

Shradha Srivastava: +91 9639699653 or +91 8750124702 | shradha.srivastava@exchange4media.com