| A01. Brand Recall |
| Campaign Title |
Brand Name |
Agency Name |
| MyGlamm on Disney+ Hotstar's Koffee With Karan season 7 |
Disney+Hotstar |
Disney+Hotstar |
| Thums Up Regular Glass Bottle - Interactive Video |
Coca Cola |
AnyMind (POKKT)& Essence Mediacom |
| Flipkart Ads x American Tourister: Born to Cross Boundaries |
American Tourister |
Flipkart |
| India Kahe Paytm Karo |
One97 Communications Limited |
One97 Communications Limited |
| Crafting Digestive Wellness with ITC Aashirvaad Multigrain Atta |
ITC Ltd |
Performics India |
| Levi's x Amazon Ads - Celebrating 150 years of the iconic jeans brand through mobile-first impact & awareness campaign |
Levi’s India |
Amazon |
| Signature x Ziro |
United Spirits Limited |
PHD Media |
| Biscafe - Coffee the Better Half |
Britannia Industries Limited |
Mindshare |
| Domex Toilet Wars 2.0 |
HUL |
Mindshare |
| Ghar Ek Mauka Ek |
UltraTech Cement |
Mindshare India |
| A02. Lead Generation |
| Campaign Title |
Brand Name |
Agency Name |
| Driving Online Acquisition for Airtel Postpaid |
Airtel |
Performics |
| MG Motor India campaign |
MG Motor India |
Vserv AudiencePro |
| Philips tripled Men's grooming category appliance category penetration using Amazon Ads |
Philips |
Amazon Ads |
| Asian Paints x Netcore Cloud |
Asian Paints |
Netcore Cloud |
| Gillette grew category penetration by 500%_Amazon Ads |
P&G India |
Amazon Ads |
| Kuku FM Becomes India’s Top Audio OTT Platform with InMobi and Glance |
Kuku FM |
InMobi | Glance |
| Max Life Insurance drives 22% better quality lead generation through Amazon Ads |
Max Life Insurance |
Amazon Ads |
| Flipkart Ads x Bajaj Finserv: Transformative Growth for Bajaj Finserv Insta EMI Card |
Bajaj Finserv |
Flipkart |
| Shikhar Super Chat - Unilever's Sales Rep of the Year! |
Hindustan Unilever |
Mindshare |
| A03. Launch of Product/Service |
| Campaign Title |
Brand Name |
Agency Name |
| Jewels of Victory: Tanishq's Alekhya Launch Story |
Titan Company Limited |
HiveMinds Innovative Market Solutions Pvt Ltd |
| Knight Club App - Knight Riders Sports |
Knight Riders Sports Pvt. Ltd. |
Knight Riders Sports Pvt. Ltd. |
| Quaker Oats Muesli Making Breakfast Un-skippable |
PepsiCo India |
Spark Foundry |
| Crossing Boundaries, Connecting Screens: American Tourister |
mediasmart, an Affle organization |
mediasmart, an Affle organization |
| Samsung Galaxy Z Flip4 & Fold4 Smartphone launch_Cheil India x Amazon Ads |
Samsung |
Amazon Ads |
| Sofit Fit Is Fab Campaign |
Hershey's India |
Interactive Avenues |
| Badtmeez Dil show launch_Amazon miniTV |
Amazon miniTV |
Amazon miniTV |
| Volvoverse: The first of its kind sustainable & reusable metaverse platform |
Mindshare India |
Mindshare India |
| Skipper for Life |
Skipper Ltd |
Mindshare |
| Biscafe - Coffee the Better Half |
Britannia Industries Limited |
Mindshare |
| #SmileOutLoud |
Colgate Palmolive India Ltd. |
Wavemaker India |
| A04. Relationship Building/Remarketing |
| Campaign Title |
Brand Name |
Agency Name |
| Hyundai Explorer & Hyundai India Stories |
Hyundai Motor India Limited |
Innocean India |
| AP/TL/UP June_Installer_Campaign |
Paytm UPI |
L S Digital |
| Flipkart Ads X boAt: A Perfect Launch to Soar Success |
BoAt |
Flipkart Ads |
| Mc Dowell's Yaari Jam |
United Spirits Limited (Diageo) |
PHD Media |
| Kamariya Kare Hip Hop Season 3 |
ZEE Biskope, ZEE Entertainment Enterprises Ltd |
NA |
| Shikhar Super Chat - Unilever's Sales Rep of the Year! |
Hindustan Unilever |
Mindshare |
| Snapdragon - 'Unleash your Dreams' |
Snapdragon |
The Silly Fellows |
| A05. Best use of Apps/Games for Marketing |
| Campaign Title |
Brand Name |
Agency Name |
| "Bachhon ka solid dost : Kellogg's Chocos aur Mobile Phone" |
Kellogg India Pvt Limited |
Mindshare India |
| MTR Laban Jelly |
MTR Foods Pvt Ltd |
Wavemaker |
| The Big Daddy Challenge - Scorpio-N |
Mahindra & Mahindra |
Hansa Cequity |
| In-Play Mobile Ad Technology Delivers Sweet Success for Hershey’s Jolly Rancher Campaign |
Jolly Rancher |
Digital Turbine Inc. |
| Birthday Lahariya Metaverse |
ZEE Biskope, ZEE Entertainment Enterprises Ltd |
NA |
| Thums Up’s Gamified Audio Engagement Campaign-T20 WC’2022_EssenceMediacom x Amazon Alexa x Amazon Ads |
The Coca Cola Company |
Amazon Ads |
| Cadbury Silk Valentine's Day 2023 Gamified Engagement campaign_Wavemaker x Amazon Ads |
Mondelez International |
Amazon Ads |
| Fire will reign, hunger will not. Our Dragon rider is on the way! | House of the Dragon x Swiggy for Disney+ Hotstar |
Disney+ Hotstar |
Mindshare |
| Nutrichoice - Seeds & Herbs |
Britannia Industries Limited |
Mindshare |
| Baat Ghar Ki 2.0 |
UltraTech Cement |
Mindshare |
| A06. Most Effective App for Consumer |
| Campaign Title |
Brand Name |
Agency Name |
| Launch of Tata Neu: Your SuperApp Campaign via Xerxes |
Tata Digital |
Xapads Media |
| Knight Club App - Knight Riders Sports |
Knight Riders Sports Pvt. Ltd. |
Knight Riders Sports Pvt. Ltd. |
| Policybazaar In Association with Affle's MAAS Platform |
Policybazaar |
MAAS Platform Powered By Affle |
| Red Bus CPI Campaign ft Allu Arjun via Xapads Media |
Redbus India Pvt Ltd |
Xapads Media |
| Growth Marketing for Payme by Puretech Digital |
Payme |
Puretech Digital |
| Kotak811_App Campaign |
Kotak 811 |
DangleAds Technologies |
| PLANET App by L&T Finance |
L&T Finance |
L&T Finance |
| A07. Campaign To Drive Sales |
| Campaign Title |
Brand Name |
Agency Name |
| BoAt X Flipkart Ads: A Smarter Launch for a Smarter Watch |
BoAt |
Flipkart Ads |
| How Tanishq Conquered the Festive Seasons Online |
Titan Company Limited |
HiveMinds Innovative Market Solutions Pvt Ltd |
| Flipkart Ads X Vega: Redefining Grooming for Men |
Vega |
Flipkart |
| Domino's Campaign |
Domino's India |
HiveMinds & Vserv AudiencePro |
| Bourbon Football Friends |
Britannia Industries Limited |
Schbang |
| Schweppes Weekend Ritual Creation |
The Coca-Cola Company |
EssenceMediacom |
| Royal Sundaram- Motor Insurance |
Royal Sundaram |
Ethinos |
| Lenskart Shark Tank India |
Lenskart |
Starcom |
| Shikhar Super Chat - Unilever's Sales Rep of the Year! |
Hindustan Unilever |
Mindshare |
| A08. Gender Equity |
| Campaign Title |
Brand Name |
Agency Name |
| Pride Campaign |
Shell India Markets Pvt Ltd |
Wunderman Thompson |
| Black & White: Diversity & Inclusivity |
United Spirits Limited |
PHD |
| Kaalkoot |
JioCinema |
JioCinema |
| Walker's & Co |
United Spirits Limited |
PHD |
| Bumble leverages T20 Women's World Cup on Disney+ Hotstar |
Disney+Hotstar |
Disney+Hotstar |
| Škoda - Women's Day |
Skoda |
Omnicom Media Group |
| Woman In the Mirror |
Aditya Birla Capital |
Aditya Birla Capital |
| A09. Amplification |
| Campaign Title |
Brand Name |
Agency Name |
| boAt x Amazon miniTV PLAYGROUND partnership for building affinity with gamers |
Boat ( Imagine Marketing Pvt Limited) |
Amazon |
| Nerolac connects digital users with local dealers, impacts online to offline performance |
Nerolac |
InMobi | Glance |
| Aashirvaad Select Atta's Journey from Occasional Indulgence to Everyday Essential |
ITC Ltd |
Performics India |
| Jio VIP Box |
Jio |
Schbang |
| Flipkart Ads x Oppo: Triumphant Launch of Reno 10 Series |
Oppo |
Flipkart |
| Crafting Digestive Wellness with ITC Aashirvaad Multigrain Atta |
ITC Ltd |
Performics India |
| Unveiling the data driven magic - Kellogg's |
Kellogg's |
ClanConnect |
| Samsung Galaxy Z Flip4 & Fold4 Smartphone launch_Cheil India x Amazon Ads |
Samsung |
Amazon Ads |
| A10. Community building |
| Campaign Title |
Brand Name |
Agency Name |
| Walker's & Co |
United Spirits Limited |
PHD |
| Bumble leverages T20 Women's World Cup on Disney+ Hotstar |
Disney+Hotstar |
Disney+Hotstar |
| HERSHEY'S KISSES - #YourForevers Valentine's Day - 2023 |
Hershey's India |
Interactive Avenues |
| Kotak Meter - The world's first insurance with cashback |
Kotak General Insurance |
ibs fulcro |
| Unifying Rides: Building a Strong Motorcycle Community at Rider Mania |
Royal Enfield |
PHD Media |
| #BEGGIN #DANCE JOSH-CPI CAMPAIGN ft Applabs |
VerSe Innovation |
APPLABS MEDIA |
| Hair & Care | Winning in Many Indias- TraditionalYaModern |
Marico Limited |
Genesis/Convosight/Quoruz |
| BoAt X Flipkart Ads: A Smarter Launch for a Smarter Watch |
BoAt |
Flipkart Ads |
| Berger Priyo Pujo 2023 |
Berger Paints |
SVF Brands |
| A11. Social Impact / Not For Profit |
| Campaign Title |
Brand Name |
Agency Name |
| Jump For Health |
Aditya Birla Health Insurance |
NA |
| DRTP Reverse With Red |
Dabur |
Dentsu X |
| Jio Connected Women |
Reliance Jio Infocomm |
NA |
| Cadbury SILK leverages Paytm Ads to share #UnforgettableLoveTips |
Mondelez India |
Paytm Ads |
| Maa Ka Ehsaas |
Catch Salt and Spices |
Grapes Digital Pvt. Ltd. |
| Sirona Hygiene Foundation |
Sirona |
Sirona |
| A12. Maximizing Mobile Advertising |
| Campaign Title |
Brand Name |
Agency Name |
| Ab Dunia Tumhe Pehchanegi ft. Salman Khan for Fair & Handsome Cream via Xapads & Interactive Avenues |
Emami Group |
Xapads Media |
| Levi's x Amazon Ads - Celebrating 150 years of the iconic jeans brand through mobile-first impact & awareness campaign |
Levi’s India |
Amazon |
| Levi's: Iconic Pair, Iconic impact |
mediasmart, an Affle organization |
mediasmart, an Affle organization |
| OnePlus 11 5G smartphone Launch Livestream_Amazon Ads |
OnePlus |
Amazon Ads |
| Mobikwik Refer your friends CPR Campaign by Applabs |
Mobikwik |
APPLABS MEDIA |
| Garnier Men grew 43% above category growth using Amazon DSP |
L'Oreal India |
Amazon Ads |
| User Acquisition & Re-Targeting Campaign |
Licious |
Mobavenue Media Private Limited |
| A13. Digital Influence |
| Campaign Title |
Brand Name |
Agency Name |
| #BEGGIN #DANCE JOSH-CPI CAMPAIGN ft Applabs |
VerSe Innovation |
APPLABS MEDIA |
| KeshKing India's No1 Hair Oil | Pulse via Xapads & Interactive Avenues |
Emami Group |
Xapads Media |
| Steals Your Spotlight |
Asian Paints |
FCB Kinnect |
| Democratizing courage in the world’s largest democracy – a Mountain Dew story |
PepsiCo India |
Edelman India |
| Digital Influence - Trinayani Viral Snake |
Zee Telugu |
Zee Telugu |
| Rivaah by Tanishq's The Great Indian Bride on Disney+ Hotstar |
Disney+Hotstar |
Disney+Hotstar |
| Mood Hi Badal Diya - Tata Neu |
Tata Digital Private Limited |
Schbang |
| When Lakme 'winged it' with Ankush |
Hindustan Unilever |
Mindshare |
| A14. Best Mobile Messaging Campaign: SMS, MMS |
| Campaign Title |
Brand Name |
Agency Name |
| IGP x Netcore Cloud |
IGP |
Netcore Cloud |
| A15. Most Engaging Mobile Campaign |
| Campaign Title |
Brand Name |
Agency Name |
| Panasonic Smart Washing Machine Via Xapads Media & GroupM |
GroupM |
Xapads Media |
| Myntra X H&M - Mlive |
H&M |
MYNTRA DESIGNS PRIVATE LIMITED |
| FIFA- the world is yours to take |
AbinBev |
Starcom India |
| Empowering Moms for Child Growth with Pediasure |
Abbott Nutrition |
Spark Foundry |
| Tata Tea Premium - Lohri #LohriDeTappe |
Tata Consumer Products |
Media Monks |
| Noise x Amazon miniTV’s ‘Case to Banta Hai’ - inspiring audiences to follow their instincts |
Nexxbase |
Amazon |
| NIVEA Soft Fresh Batch |
Beiersdorf |
Omnicom Media Group |
| ShieldMaxX Waterproofing solution |
Neelmay |
Neelmay |
| Shikhar Super Chat - Unilever's Sales Rep of the Year! |
Hindustan Unilever |
Mindshare |
| A16. Promotion |
| Campaign Title |
Brand Name |
Agency Name |
| Flipkart Health+ Drives User Acquisition With Paytm Ads |
Flipkart Health + |
Paytm Ads |
| Bourbon Football Friends |
Britannia Industries Limited |
Schbang |
| Maybelline Lash Day - Playable Ad |
L’Oréal |
AnyMind (POKKT)&Wavemaker |
| Hunter Elevated - The Gravity-Defying Royal Enfield Hunter OOH Promotion |
Royal Enfield |
PHD Media |
| Score Goals with Bingo Tedhe Medhe |
ITC Limited |
Team Pumpkin |
| How RAS Luxury Oils Used Paytm Ads' Advanced Targeting Capabilities to Improve Brand Awareness and Sampling |
RAS Luxury Oils |
Paytm Ads |
| Croma Always On |
Croma , Infiniti retail |
AnyMind (POKKT) |
| A17. Maximizing Mobile Advertising / Programmatic and Machine Learning |
| Campaign Title |
Brand Name |
Agency Name |
| ENO IPL 2023 Moment Marketing |
Haleon India Pvt Ltd |
Publicis Media |
| Unique Viewership for EDC X Multi DSP |
Abbott |
Spark Foundry |
| Real Greetings Diwali Campaign |
Dabur India Limited |
Dentsu X |
| BLACK & WHITE X BOBBLE |
United Spirits Limited |
PHD |
| Audi Q3 campaign |
PHD Media |
Vserv AudiencePro |
| Urban Company : CPI Campaign Via Xerxes |
Urban Company |
Xapads Media |
| How WhatsApp changed it's public perception, privately! |
Meta |
Starcom |
| Dove Thumbstopping Beauty Biases |
Unilever |
Mindshare |
| Ghar Ek Mauka Ek |
UltraTech Cement |
Mindshare India |
| A18. Best use of vernacular language in mobile advertising |
| Campaign Title |
Brand Name |
Agency Name |
| Instant delivery , Impeccable impact: Swiggy Instamart |
mediasmart, an Affle organization |
mediasmart, an Affle organization |
| Birthday Lahariya Metaverse |
ZEE Biskope, ZEE Entertainment Enterprises Ltd |
NA |
| Thums Up Regular Glass Bottle - Interactive Video |
Coca Cola |
AnyMind (POKKT)& Essence Mediacom |
| #CroMaaAsche on Disney+ Hotstar |
Disney+Hotstar |
Disney+Hotstar |
| May - Karnataka_ Vernac_Campaign |
Paytm UPI |
L S Digital |
| A19. Mobile Video |
| Campaign Title |
Brand Name |
Agency Name |
| Tata Tea Premium - Lohri #LohriDeTappe |
Tata Consumer Products |
Media Monks |
| NIVEA Soft Fresh Batch |
Beiersdorf |
Omnicom Media Group |
| boAt x Amazon miniTV PLAYGROUND partnership for building affinity with gamers |
Boat ( Imagine Marketing Pvt Limited) |
Amazon |
| Tata Tea Premium - Republic Day #DeshKiJhanki |
Tata Consumer Products |
Media Monks |
| KeshKing India's No1 Hair Oil | Pulse via Xapads & Interactive Avenues |
Emami Group |
Xapads Media |
| Goibibo Merch- It's Ridiculously Practical |
Make My Trip (India) Pvt Ltd |
Dentsu Creative |
| Noise x Amazon miniTV’s ‘Case to Banta Hai’ - inspiring audiences to follow their instincts |
Nexxbase |
Amazon |
| Big In India Moments |
Aditya Birla Group |
Mindshare |
| Snapdragon - 'Unleash your Dreams' |
Snapdragon |
The Silly Fellows |
| #SmileOutLoud |
Colgate Palmolive India Ltd. |
Wavemaker India |
| A20. Mobile Audio |
| Campaign Title |
Brand Name |
Agency Name |
| Alexa Originals co powered by HP |
HP India |
Amazon |
| Thums Up’s Gamified Audio Engagement Campaign-T20 WC’2022_EssenceMediacom x Amazon Alexa x Amazon Ads |
The Coca Cola Company |
Amazon Ads |
| JioSaavn X Center Fresh Love Songs Campaign |
Center Fresh |
JioSaavn |
| Cadbury Silk Valentine's Day 2023 Gamified Engagement campaign_Wavemaker x Amazon Ads |
Mondelez International |
Amazon Ads |
| JioSaavn X Limca Sportz |
Mediacom |
JioSaavn |
| Listen, Act, Strengthen: Ensure & Tuttler |
Abbott |
Spark Foundry |
| Jolly Rancher - Playable Ad |
Interactive Avenues |
AnyMind (POKKT)& Interactive Avenues |
| A21. Most Effective Email Campaign |
| Campaign Title |
Brand Name |
Agency Name |
| MakeMyTrip x Netcore Cloud |
MakeMyTrip |
Netcore Cloud |
| Cleartrip x Netcore Cloud |
Cleartrip |
Netcore Cloud |
| Real Time Sensex |
Nippon India Mutual Fund |
Hansa Cequity |
| Pitch Of Print |
Hindustan |
Hindustan |
| AMP Goal Planner |
Nippon India Mutual Fund |
Hansa Cequity |
| Visible White o2 Occasion led Gamified Personalized Email Journey & Comms. |
Colgate Palmolive (India) Ltd. |
WPP Group: VMLY&R India Pvt Ltd |
| A22. Best Use of Mobile – Customer Engagement |
| Campaign Title |
Brand Name |
Agency Name |
| MX Player - MX TakaTak App Campaign |
MX TakaTak |
DangleAds Technologies |
| Jio VIP Box |
Jio |
Schbang |
| Boat ANC Experience Campaign |
BoAt |
Vserv AudiencePro |
| Goibibo Merch- It's Ridiculously Practical |
Make My Trip (India) Pvt Ltd |
Dentsu Creative |
| Mortein & Louie in Conversations |
Mortein |
Bobble AI |
| Ghar Ek Mauka Ek |
UltraTech Cement |
Mindshare India |
| A23. Best Use of Mobile – Property |
| Campaign Title |
Brand Name |
Agency Name |
| boAt x Amazon miniTV PLAYGROUND partnership for building affinity with gamers |
Boat ( Imagine Marketing Pvt Limited) |
Amazon |
| Chakra Gold Pongal |
Tata Consumer Products Limited |
Media.Monks |
| Flipkart Ads x Oppo: Triumphant Launch of Reno 10 Series |
Oppo |
Flipkart |
| A24. Most Effective DTC eCommerce Campaign |
| Campaign Title |
Brand Name |
Agency Name |
| How Tanishq Conquered the Festive Seasons Online |
Titan Company Limited |
HiveMinds Innovative Market Solutions Pvt Ltd |
| IPURPLEYOU |
boAt Lifestyle |
Social Beat |
| Flipkart Ads X boAt: A Perfect Launch to Soar Success |
BoAt |
Flipkart Ads |
| Nestasia x Amazon Ads - building beautiful homes together |
Nestasia |
Amazon |
| BeatXP x Amazon Ads - Gaining 5X market share |
BeatXP |
Amazon |
| Plum x Amazon Ads - building their Serums Portfolio |
Pureplay Skin Sciences |
Amazon |
| A25. Most Effective Search Campaign |
| Campaign Title |
Brand Name |
Agency Name |
| Curating a seamless search experience for users searching for Term and savings insurance |
Max Life Insurance |
HiveMinds Innovative Market Solutions Pvt Ltd |
| Yippee! E-Commerce success with all round media approach |
ITC Limited |
Performics India |
| CP Plus x Amazon Ads - becoming #1 bestseller and increasing market share |
CP Plus |
Amazon |
| Philips tripled Men's grooming category appliance category penetration using Amazon Ads |
Philips |
Amazon Ads |
| Building leadership in the premium wheat flour category on Amazon |
ITC Limited |
Performics India |
| Kotak Mutual Fund |
Kotak Mutual Fund |
Ethinos |
| Baat Ghar Ki 2.0 |
UltraTech Cement |
Mindshare |
| A26. Best Use of Mobile Integration |
| Campaign Title |
Brand Name |
Agency Name |
| Mil Ke Hi Manegi Diwali |
Coca-Cola India Private Limited |
Essencemediacom |
| Lenskart Shark Tank India |
Lenskart |
Starcom |
| NIVEA Soft Fresh Batch |
Beiersdorf |
Omnicom Media Group |
| #FridayRelease |
Coca-Cola India Private Limited |
Essencemediacom |
| Instant delivery , Impeccable impact: Swiggy Instamart |
mediasmart, an Affle organization |
mediasmart, an Affle organization |
| Honda H'ness CB 350 via Xapads Media & Madison Media |
Madison Media |
Xapads Media |
| Noise x Amazon miniTV’s ‘Case to Banta Hai’ - inspiring audiences to follow their instincts |
Nexxbase |
Amazon |
| Ghar Ek Mauka Ek |
UltraTech Cement |
Mindshare India |
| A27. Best Use of Mobile – Beauty |
| Campaign Title |
Brand Name |
Agency Name |
| NIVEA Soft Fresh Batch |
Beiersdorf |
Omnicom Media Group |
| How RAS Luxury Oils Used Paytm Ads' Advanced Targeting Capabilities to Improve Brand Awareness and Sampling |
RAS Luxury Oils |
Paytm Ads |
| CocoSoul & DigiRovers - Best use of Mobile - Beauty |
Marico |
DigiRovers Solutions |
| Maybelline Lash Day - Playable Ad |
L’Oréal |
AnyMind (POKKT)&Wavemaker |
| Ab Dunia Tumhe Pehchanegi ft. Salman Khan for Fair & Handsome Cream via Xapads & Interactive Avenues |
Emami Group |
Xapads Media |
| Sebamed x Amazon Ads - Full funnel activation to deliver Brand Promise: ‘Umeed nahi Sach’ |
Sebamed |
Amazon |
| #SmileOutLoud |
Colgate Palmolive India Ltd. |
Wavemaker India |
| B01. Cross Media Integration |
| Campaign Title |
Brand Name |
Agency Name |
| FIFA- the world is yours to take |
AbinBev |
Starcom |
| Jab Bhi Khaao Biryani, Make it Toofani with Thums Up |
The Coca-Cola Company |
EssenceMediacom |
| 360° Ride: Hunter 350's Cross-Media Unveiling |
Royal Enfield |
PHD Media |
| #FridayRelease |
Coca-Cola India Private Limited |
Essencemediacom |
| boAt x Amazon miniTV PLAYGROUND partnership for building affinity with gamers |
Boat ( Imagine Marketing Pvt Limited) |
Amazon |
| Tata Tea Premium - Lohri #LohriDeTappe |
Tata Consumer Products |
Media Monks |
| Old Meets New: Relaunching Endura Mass |
Cipla Health Ltd. |
Madison Media |
| Cross Media Integration - Ammayigaru |
Zee Telugu |
Zee Telugu |
| Skipper for Life |
Skipper Ltd |
Mindshare |
| Vim Black |
Hindustan Unilever |
Mindshare |
| JBL Soundbar 1300 Digital Launch |
MiQ |
MiQ |
| Doctor ki video home delivery in 10 mins |
Phasorz technology Pvt Ltd / Medibuddy |
Phasorz technology Pvt Ltd / Medibuddy |
| B02. In-App Advertising |
| Campaign Title |
Brand Name |
Agency Name |
| AIR |
Amazon Prime Video |
PivotRoots - A Havas Company |
| Urban Company : CPI Campaign Via Xerxes |
Urban Company |
Xapads Media |
| boAt x Amazon miniTV PLAYGROUND partnership for building affinity with gamers |
Boat ( Imagine Marketing Pvt Limited) |
Amazon |
| Coke Zero campaign |
Coca-Cola India Private Limited |
Vserv AudiencePro & EssenceMediaCom |
| Junglee Rummy In Association with Affle's MAAS Platform |
Junglee Games India Private Limited |
MAAS Platform Powered By Affle |
| Thums Up Charged - Gamified Interactive Video |
Joy Pal |
AnyMind (POKKT)& Essence Mediacom |
| My Glamm Drives Conversion with Paytm Ads Performance Solutions |
My Glamm |
Paytm Ads |
| The Joy of Performance |
Ferrero |
Mindshare |
| Ghar Ek Mauka Ek |
UltraTech Cement |
Mindshare India |
| B03. Mobile Applications |
| Campaign Title |
Brand Name |
Agency Name |
| Knight Club App - Knight Riders Sports |
Knight Riders Sports Pvt. Ltd. |
Knight Riders Sports Pvt. Ltd. |
| Bud4Trade |
BigCity Promotions |
BigCity Promotions |
| VitranXP-Bringing the LPG shop at Customer’s doorstep |
HP Gas, Hindustan Petroleum Corporation Limited |
HP Gas, Hindustan Petroleum Corporation Limited |
| IDFC FIRST Bank |
Performics India |
Performics India |
| Kotak Meter - The world's first insurance with cashback |
Kotak General Insurance |
ibs fulcro |
| B04. Mobile Website |
| Campaign Title |
Brand Name |
Agency Name |
| Jio VIP Box |
Jio |
Schbang |
| Time for New Horizons: Lufthansa via Xapads Media & Mindshare |
Mindshare |
Xapads Media |
| ICICI Prudential MAAF Launch 2022 |
ICICI Prudential AMC |
Performics India |
| B05. Use of Social Media |
| Campaign Title |
Brand Name |
Agency Name |
| Goibibo Merch- It's Ridiculously Practical |
Make My Trip (India) Pvt Ltd |
Dentsu Creative |
| Mil Ke Hi Manegi Diwali |
Coca-Cola India Private Limited |
Essencemediacom |
| Hunter - Tootega Nahin Todega'_Amazon miniTV |
Amazon miniTV |
Amazon |
| Democratizing courage in the world’s largest democracy – a Mountain Dew story |
PepsiCo India |
Edelman India |
| BLACK & WHITE X BOBBLE |
United Spirits Limited |
PHD |
| Dekho Wicket Se Cricket |
Coca-Cola India Private Limited |
Essencemediacom |
| Maa Ka Ehsaas |
Catch Salt and Spices |
Grapes Digital Pvt. Ltd. |
| MG Halloweek |
MG Motor India Private Limited |
Cheil India Private Limited |
| OPPO Reno8 T | A Step Above |
OPPO Mobiles India Pvt Ptd |
OML Entertainment Pvt Ltd |
| Gujju Premier League |
Shemaroo Entertainment Limited |
Shemaroo Entertainment Limited |
| B06. Best Emerging Technology Campaign: Mobile TV/Video, Bluetooth/WiFi, Voice, RBT, etc |
| Campaign Title |
Brand Name |
Agency Name |
| Chupa Chups Halloween Campaign 2022 |
Perfetti Van Melle |
Ogilvy India |
| Dabur Chyawanprash Tuttler campaign |
Dabur India Limited |
Dentsu X |
| Crossing Boundaries, Connecting Screens: American Tourister |
mediasmart, an Affle organization |
mediasmart, an Affle organization |
| Adidas x BCCI Team India Jersey Partnership with Amazon FireTV Ads |
adidas India |
Amazon |
| Jio VIP Box |
Reliance Jio Infocomm |
NA |
| mCaffeine X Amazon FireTV: The perfect blend for a ‘Coffee Date’ with Alia |
mCaffeine |
Amazon |
| Dove Thumbstopping Beauty Biases |
Unilever |
Mindshare |
| Volvoverse: The first of its kind sustainable & reusable metaverse platform |
Mindshare India |
Mindshare India |
| Unveil Your Big Year |
Aditya Birla Group |
Mindshare |
| B07. Best Multi Mobile Channel Campaign |
| Campaign Title |
Brand Name |
Agency Name |
| "Bachhon ka solid dost : Kellogg's Chocos aur Mobile Phone" |
Kellogg India Pvt Limited |
Mindshare India |
| Online Acquisition for Airtel Xstream Fiber |
Airtel |
Performics |
| Dabur Chyawanprash Winter campaign |
Dabur India Limited |
Dentsu X |
| Sofit Fit Is Fab Campaign |
Hershey's India |
Interactive Avenues |
| Yippee! E-Commerce success with all round media approach |
ITC Limited |
Performics India |
| Signature Green Vibes |
United Spirits Limited |
PHD Media |
| Skipper for Life |
Skipper Ltd |
Mindshare |
| Ghar Ek Mauka Ek |
UltraTech Cement |
Mindshare India |
| Baat Ghar Ki 2.0 |
UltraTech Cement |
Mindshare |
| B08. Location Based Services or Targeting |
| Campaign Title |
Brand Name |
Agency Name |
| Nerolac connects digital users with local dealers, impacts online to offline performance |
Nerolac |
InMobi | Glance |
| boAt's breaching bharat campaign with Amazon Ads |
BoAt |
Amazon |
| From Street to Store: Tanishq's Locational Engagement Journey |
Titan Company Limited |
HiveMinds Innovative Market Solutions Pvt Ltd |
| #CroMaaAsche on Disney+ Hotstar |
Disney+Hotstar |
Disney+Hotstar |
| Buzzing with Calls: Renault India's Click-to-Call Marvel |
Renault |
Omnicom Media Group |
| Hyperlocal LQS for Maruti Suzuki Pan-India by Adgloabl360 |
Maruti Suzuki India Limited |
Adglobal360 - a member of Hakuhodo International |
| Zee Talkies Dada Kondke Film Festival Launch |
Zee |
MiQ |
| B09. Most Effective Chatbot Solution |
| Campaign Title |
Brand Name |
Agency Name |
| Most Effective Chatbot Solution - Radhaku Neevera Pranam |
Zee Telugu |
Zee Telugu |
| WhatsApp For Investor - Nippon Life India Asset Management Ltd |
Nippon Life India Asset Management Ltd |
na |
| Winning at Quitting with Nico |
Madison Media |
Madison Media |
| Nutrichoice - World Diabetes Day |
Britannia Industries Limited |
Mindshare |
| B10. Most Effective Augmented Reality/ Virtual Reality Campaign |
| Campaign Title |
Brand Name |
Agency Name |
| Chakra Gold Pongal |
Tata Consumer Products Limited |
Media.Monks |
| Crax Rings Little Singham: The Punch of Success |
DFM Foods Ltd. |
Alliance Advertising & Marketing Pvt Ltd. |
| Different Faces of Drool - Sunfeast Pasta |
ITC Sunfeast Yippee |
Tyroo |
| National Lipstick Day - Innovative use of AR |
Mamaearth |
Zenith Media |
| Birthday Lahariya Metaverse |
ZEE Biskope, ZEE Entertainment Enterprises Ltd |
NA |
| Mad Angles Clapback Generator |
ITC Limited |
White Rivers Media |
| Jio VIP Box |
Jio |
Schbang |
| B11. Best Consumer Experience O2O |
| Campaign Title |
Brand Name |
Agency Name |
| Out of the Box' campaign_Asian Paints x Madison World x Amazon Ads |
Asian Paints |
Amazon Ads |
| Jab Bhi Khaao Biryani, Make it Toofani with Thums Up |
The Coca-Cola Company |
EssenceMediacom |
| Crax Rings Little Singham: The Punch of Success |
DFM Foods Ltd. |
Alliance Advertising & Marketing Pvt Ltd. |
| Flipkart Ads X Noise BBD Campaign |
Noise |
Flipkart Ads |
| Flipkart Ads x Bajaj Finserv: Transformative Growth for Bajaj Finserv Insta EMI Card |
Bajaj Finserv |
Flipkart |
| B12. Most effective Retail Commerce campaign |
| Campaign Title |
Brand Name |
Agency Name |
| OnePlus 11 5G smartphone Launch Livestream_Amazon Ads |
OnePlus |
Amazon Ads |
| BeatXP x Amazon Ads - Gaining 5X market share |
BeatXP |
Amazon |
| #CroMaaAsche on Disney+ Hotstar |
Disney+Hotstar |
Disney+Hotstar |
| Kellogg’s taps the power of quick commerce |
Kellogg's |
Interactive Avenues |
| Amazon Ads x Sleepycat - Increasing reach and market share |
Sleepycat |
Amazon |
| Adidas_App Campaign |
Adidas |
DangleAds Technologies |
| CP Plus x Amazon Ads - becoming #1 bestseller and increasing market share |
CP Plus |
Amazon |
| The Joy of Performance |
Ferrero |
Mindshare |
| C01. Innovation |
| Campaign Title |
Brand Name |
Agency Name |
| Out of the Box' campaign_Asian Paints x Madison World x Amazon Ads |
Asian Paints |
Amazon Ads |
| ENO IPL 2023 Moment Marketing |
Haleon India Pvt Ltd |
Publicis Media |
| Flipkart Ads X Noise VT Campaign |
Noise |
Flipkart Ads |
| Ask Nestlé I Digitas India |
Nestlé India Limited |
Digitas |
| Bud4Trade |
BigCity Promotions |
BigCity Promotions |
| Unocoin x Netcore Cloud |
Unocoin |
Netcore Cloud |
| EVing is Exploring |
MG Motor India Private Limited |
Cheil India Private Limited |
| C03. Use of Rich Media / Video / Interactive Content |
| Campaign Title |
Brand Name |
Agency Name |
| Croma Always On |
Croma , Infiniti retail |
AnyMind (POKKT) |
| Cadbury Silk Valentine's Day 2023 Gamified Engagement campaign_Wavemaker x Amazon Ads |
Mondelez International |
Amazon Ads |
| Badtmeez Dil show launch_Amazon miniTV |
Amazon miniTV |
Amazon miniTV |
| Chakra Gold Pongal |
Tata Consumer Products Limited |
Media.Monks |
| In-Play Mobile Ad Technology Delivers Sweet Success for Hershey’s Jolly Rancher Campaign |
Jolly Rancher |
Digital Turbine Inc. |
| Audi Q3 campaign |
PHD Media |
Vserv AudiencePro |
| Mortein & Louie in Conversations |
Mortein |
Bobble AI |
| This is Me |
Mia By Tanishq, Titan Company Ltd |
Famous Innovations |
| Škoda - Crossover journey |
Škoda |
Omnicom Media Group |
| Eeken - Weekend Everyday |
Paragon Polymer Products Pvt. Ltd. |
Andbeyond.Media |
| C04. Data/Insights |
| Campaign Title |
Brand Name |
Agency Name |
| Uppercase x Amazon Ads - Brand Launch |
ACEFOUR ACCESSORIES PRIVATE LIMITED |
Amazon |
| Quaker Oats Muesli Best Data Driven Display Creative on Amazon |
PepsiCo India |
Spark Foundry |
| KukuFM In Association with Affle's MAAS Platform |
KukuFM |
MAAS Platform Powered By Affle |
| Swiggy's User Acquisition Success through Paytm Ads |
Swiggy |
Paytm Ads |
| CP Plus x Amazon Ads - becoming #1 bestseller and increasing market share |
CP Plus |
Amazon |
| Domino's Campaign |
Domino's India |
HiveMinds & Vserv AudiencePro |
| Building leadership in the premium wheat flour category on Amazon |
ITC Limited |
Performics India |
| How WhatsApp changed it's public perception, privately! |
Meta |
Starcom |
| Dove Thumbstopping Beauty Biases |
Unilever |
Mindshare |
| Powering Campaigns by Intelligent Suppression and Smart Clustering via CDP |
Maruti Suzuki India Limited |
Mindshare |
| C05. Most Engaging Mobile Creative |
| Campaign Title |
Brand Name |
Agency Name |
| Thums Up Regular Glass Bottle - Interactive Video |
Coca Cola |
AnyMind (POKKT)& Essence Mediacom |
| pTron x Amazon Ads Fire TV ICC T20 World Cup Campaign |
Palred Electronics Pvt. Ltd. |
Amazon |
| Croma Always On |
Croma , Infiniti retail |
AnyMind (POKKT) |
| Cadbury Dairy Milk Silk x Amazon Ads - Use of first of it's kind media format for a memorable and impactful ad experience |
Mondelez International (Cadbury) |
Amazon |
| "Bachhon ka solid dost : Kellogg's Chocos aur Mobile Phone" |
Kellogg India Pvt Limited |
Mindshare India |
| Daawat Innovative Campaign ft Sanjeev Kapoor |
Madison Media |
Xapads Media |
| C06. Best Use of UGC |
| Campaign Title |
Brand Name |
Agency Name |
| Pepsi Rise Up Baby Moj UGC Campaign |
PepsiCo India |
Spark Foundry |
| Young Junta Ko Yehi Maangta Hai_Amazon miniTV |
Amazon miniTV |
SoCheers |
| Democratizing courage in the world’s largest democracy – a Mountain Dew story |
PepsiCo India |
Edelman India |
| Milk Bikis Nicknames |
BigCity Promotions |
BigCity Promotions |
| Kamariya Kare Hip Hop Season 3 |
ZEE Biskope, ZEE Entertainment Enterprises Ltd |
NA |
| #YehHaiNayiDilli |
JSW GMR Cricket Pvt. Ltd |
Sportz Interactive |
| C07. Best Data Driven Display Creative |
| Campaign Title |
Brand Name |
Agency Name |
| Dabur Chyawanprash DCO Campaign With Delta X |
Dabur India Limited |
Dentsu X |
| boAt's breaching bharat campaign with Amazon Ads |
BoAt |
Amazon |
| Out of Travel Stories? Time to make a new one… |
Visa Worldwide Pte Limited |
Starcom, A Division of TLG India Pvt. Ltd. |
| Odomos Dengue Contextual Campaign |
Dabur |
Dentsu X |
| The Mamaearth Glow-up |
Honasa Consumer Pvt Ltd |
Epsilon India |
| World Gold Council |
MiQ |
MiQ |
| #SmileOutLoud |
Colgate Palmolive India Ltd. |
Wavemaker India |
| C08. Most Effective Voice Assistant App |
| Campaign Title |
Brand Name |
Agency Name |
| Alexa Originals co powered by HP |
HP India |
Amazon |
| C09. Most Effective App Install Campaign |
| Campaign Title |
Brand Name |
Agency Name |
| MX Player - MX TakaTak App Campaign |
MX TakaTak |
DangleAds Technologies |
| Achieving number #1 position on Play Store for Airtel Wynk |
Airtel |
HiveMinds Innovative Market Solutions Pvt Ltd |
| User Acquisition & Loan Disbursement Campaign |
Stashfin |
Mobavenue Media Private Limited |
| Inspired Square Wins the App Download Game for 2248 Globally With InMobi and Glance |
Inspired Square |
InMobi | Glance |
| Policybazaar In Association with Affle's MAAS Platform |
Policybazaar |
MAAS Platform Powered By Affle |
| Blinkit India's Last Minute App, CPA Campaign by Applabs |
BlinkIt |
APPLABS MEDIA |
| Red Bus CPI Campaign ft Allu Arjun via Xapads Media |
Redbus India Pvt Ltd |
Xapads Media |
| C10. Most Effective Anti-fraud solution |
| Campaign Title |
Brand Name |
Agency Name |
| User Acquisition & Loan Disbursement Campaign |
RupeeRedee |
Mobavenue Media Private Limited |
| C11. Most Effective Tech Platform |
| Campaign Title |
Brand Name |
Agency Name |
| Chupa Chups Halloween Campaign 2022 |
Perfetti Van Melle |
Ogilvy India |
| Ask Nestlé I Digitas India |
Nestlé India Limited |
Digitas |
| Buzzing with Calls: Renault India's Click-to-Call Marvel |
Renault |
Omnicom Media Group |
| Performance Redefined Programatically: Xerxes by Xapads Media |
Xapads Media |
Xapads Media |
| Instant delivery , Impeccable impact: Swiggy Instamart |
mediasmart, an Affle organization |
mediasmart, an Affle organization |
| C12. Best Use of Mobile – Fashion |
| Campaign Title |
Brand Name |
Agency Name |
| Rare Pair |
Titan Company |
Schbang |
| Unveiling IRTH: House of Titan's Digital Odyssey in Handbag Fashion |
Titan Company Limited |
HiveMinds Innovative Market Solutions Pvt Ltd |
| User Acquisition Campaign |
Nykaa Fashion |
Mobavenue Media Private Limited |
| Levi's x Amazon Ads - Celebrating 150 years of the iconic jeans brand through mobile-first impact & awareness campaign |
Levi’s India |
Amazon |
| C13. Programmatic Learning |
| Campaign Title |
Brand Name |
Agency Name |
| Farzi |
Amazon Prime Video |
PivotRoots - A Havas Company |
| Samsung Galaxy Z Flip4 & Fold4 Smartphone launch_Cheil India x Amazon Ads |
Samsung |
Amazon Ads |
| Crossing Boundaries, Connecting Screens: American Tourister |
mediasmart, an Affle organization |
mediasmart, an Affle organization |
| Garnier Men grew 43% above category growth using Amazon DSP |
L'Oreal India |
Amazon Ads |
| Winning at Quitting with Nico |
Madison Media |
Madison Media |
| C14. AI & Machine Learning |
| Campaign Title |
Brand Name |
Agency Name |
| McBuzz: How McDonald’s got 25K NEW Online Orders |
Hardcastle Restaurants Pvt Ltd |
DRIM Global |
| Pulse by Xapads : Be Seen, Be Heard |
Xapads Media |
Xapads Media |
| Jio VIP Box |
Jio |
Schbang |
| Freedom Festival Campaign |
One97 Communications Limited |
One97 Communications Limited |
| Tata Tea Premium - Lohri #LohriDeTappe |
Tata Consumer Products |
Media Monks |
| Bingo! Tedhe Medhe Snack Attack |
ITC Limited |
Team Pumpkin |
| AI ML Recommender Model - Scorpio-N |
Mahindra & Mahindra |
Hansa Cequity |
| Dove Thumbstopping Beauty Biases |
Unilever |
Mindshare |
| C15. Connected Devices / The Internet of Things |
| Campaign Title |
Brand Name |
Agency Name |
| Crossing Boundaries, Connecting Screens: American Tourister |
mediasmart, an Affle organization |
mediasmart, an Affle organization |
| Levi's: Iconic Pair, Iconic impact |
mediasmart, an Affle organization |
mediasmart, an Affle organization |
| Airtel DTH Super Saver Campaign |
Bharti Airtel |
Performics |
| Driving Brand Awareness for Maxlife among affluent users via Smart TV |
Max Life Insurance |
HiveMinds Innovative Market Solutions Pvt Ltd |
| Max Life Insurance x Disney+ Hotstar CTV Campaign |
Disney+Hotstar |
Disney+Hotstar |
