Categories Name : Enabling Technologies

Sub-Category : Topical Campaign of the Year

Entry Name (Campaign) : HDFC Life - Behind The Journey with Anju Bobby George

Results

The campaign was conceptualised keeping in mind the upcoming Olympic games in Paris. India's contingent for this olympics was the largest ever contingent. Through this branded video featuring Anju Bobby George, we achieved a powerful and timely narrative that resonated deeply during this Olympics year. By spotlighting India's first-ever World Athletics Championship medalist, we celebrated not just her historic achievement but also the transformative power of sports in nurturing resilience and fostering future champions. The campaign effectively: -Reinforced the brand's commitment to empowering individuals and supporting sports as a vehicle for societal change. -Engaged audiences emotionally, inspiring pride and motivation during an Olympics year when sports stories hold heightened relevance. -Amplified the brand's visibility by associating with a globally celebrated sports icon, fostering positive brand recall linked to resilience and achievement.