Categories Name : Enabling Technologies

Sub-Category : Best Use of In-app Features

Entry Name (Campaign) : Sprite - Joke in a Bottle

Results

Sprite successfully created joyful brand connections with its ‘Joke in a Bottle’ campaign on ShareChat and Moj, spreading smiles through every interaction. On ShareChat, we used Interactive Webcards to deliver jokes in 10 regional languages, allowing users to request more jokes directly via Sprite’s WhatsApp channel. To boost engagement on Moj, we leveraged the Hot Button, which was featured across user-generated content, leading to over 12,000 joke requests throughout the campaign. By integrating Sprite into users' daily routines with their consent, we shared witty jokes directly on WhatsApp, fostering ongoing engagement. The campaign achieved outstanding results: - 111.1 million+ impressions, exceeding the 50 Mn+ targeted impressions - 8.5 million+ reach Through ShareChat and Moj, Sprite tapped into India’s love for regional humor, creating a memorable and unique branded experience that resonated deeply with its audience.