Categories Name : Enabling Technologies

Sub-Category : Innovation

Entry Name (Campaign) : Ab Dard Se Din Bhar Aaram Iodex Campaign | Zenith Media | Pulse by Xapads "

Results

"Iodex for their “Ab Dard Se Din Bhar Aaram” Campaign wanted to achieve objectives including, - Reach out to the right audience for Iodex - Create a brand presence - Leverage the ads featuring prominent Indian cricketer Rishabh Pant For this, we harnessed a uniquely crafted framework called RELIEF! R: “Reach the Audience” that will eventually purchase Iodex Ultragel Plus like Cricket enthusiasts, People who watch IPL, People experiencing body pain, People who look up at competitor brands via audience segmentation across the top 6 metro cities in India, also precisely individuals above 35 years of age! To ensure ad accuracy, we employed our AI-enabled contextual targeting platform Pulse and ran targeted YouTube ads emphasizing Rishabh Pants' endorsement of Iodex Ultragel Plus E: “Elevate Audience Engagement” by aligning ads to relevant videos picked by Pulse after thorough content, context & sentiment analysis. L: “Leverage Celebrity Endorsement” of Rishabh Pant prominently in the video and emphasizes his reliance on Iodex UltraGel+ for pain relief to enhance his brand reputation. I: “Inspire Confidence” for Iodex Ultragel + via non-skippable pre-roll video ads & Rishabh Pant’s experience, showcasing the product's efficacy & building trust. E: “Enhance Visibility” via moment marketing, wherein ads are displayed at just the right moment when players catch a ball or hit a shot during IPL matches and related videos. F: “Fuel up the Results” - 14.1M+ Impressions 3.1M+ Reach 1.1M+ Views 155K+ Clicks 1.10% CTR% 82% VTR%