Categories Name : Enabling Technologies

Sub-Category : Most Effective Tech Platform

Entry Name (Campaign) : Pulse by Xapads: Be seen, Be heard

Results

" Pulse combines AI and human intelligence, using a large language model (LLM) to optimize context recognition and enhance brand suitability in video advertising. This innovative solution offers advanced contextual targeting, analyzing logos, faces, emotions, elements, actions, and scenes. It employs a two-step video filtering process on platforms like YouTube and Instagram: initially filtering videos based on likes, engagement, and views, and then categorizing them according to GARM's brand-unsafe classifications to ensure ads avoid inappropriate categories like Illegal Drugs & Substances, Crime, Hate Speech, Aggression, and Arms. Pulse automates the selection of videos matching the advertiser's creative content, targeting a broader audience across multiple platforms. It filters and selects videos within each channel, monitors trending videos within specific genres, aligns ads with channel types to enhance ROI, and provides daily updates. This AI-driven tool ensures personalized and effective advertising campaigns, delivering the right message to the right audience at the right time. Pulse also offers detailed, data-driven insights for continual campaign optimization, strategic planning, and improvement, guaranteeing a brand-safe environment according to industry standards Here is the list of few successful campaigns and their remarkable results delivered by Pulse: - Kesh King: Impressions 8M+, Unique Reach 1.6M+, Clicks 77 K+, Views 7.4 M+, Complete Views 6.9M+, Unique Reach% 20.09%, Complete Views% 85.96% - Pepsi: Impressions 13M+, Reach 6M+, Clicks 130K+, Views 11M+, Reach% 45.85%, CTR% 0.98%, VTR% 85.57% - Raymond Parx: Impressions: 4.5 M+, Reach 1.4 M+, CTA : 10.7 K+, Views: 1.7 M+ - Mamaearth: Impressions: 2.7M+, Reach: 100K+,