Categories Name : Enabling Technologies

Sub-Category : Programmatic Learning

Entry Name (Campaign) : The Strategic Impact of DV360 on Marketing Outcomes

Results

Ad Recall Increased by 22.6% Awareness Increased by 12.4% Consideration Increased by 17.5% Search Lift Increase by 80% Sales Increased by 120% 1. As DV Impressions increase, there appears to be a corresponding sustained increase in both GA4 Users and New Users. 2. ROAS peaks or troughs seem to align with increases or decreases in DV Impressions. This suggests a potential influence of the DV360 campaign on the efficiency of ad spending. 3. Correlation Analysis: The heatmap reinforces the positive correlation between DV Impressions & Backend Sales, User Metrics, & RoAS 4. Regression Analysis: The visual trends confirm the positive but moderate impact of DV Impressions on GA4 OD Users and Backend Sales 5. Initial & Final Campaign BLS Results: Considerable Growth was observed in Absolute Lift, Relative Lift and Baseline Positive Response Rates 6. Initial & Final Campaign SLS Results : Obtained Significant Growth in Relative Search Lift % in both Cluster 1 and 2 7. Search Uplift - We were able to create significant awareness for the sales campaign with teasers leading upto sales recording highest ever recorded sales for the brand 8. We Helped Discover Pilgrim Beat BLS Industry Benchmarks 9. Search trend for brand term spiked during the DV360 campaign periods 10. Product sales peaked during campaign periods