Categories Name : Enabling Technologies

Sub-Category : Data/Insights

Entry Name (Campaign) : CAS bole toh Complete Auto Service by Castrol

Results

Over a duration of 6mos, our campaign reached out to 70% of our TG i.e., 18.9Mn. This resulted into 2.37Lac leads onto our LMS, exceeding our goal by 58%, at a conversion rate of 4.1%, garnered from 5.7Mn clicks. The lead generation strategy, completed with an LMS infrastructure helped to effectively secure these leads and smoothly transfer them to the geo-mapped CAS without any data or privacy leakage, thereby increasing average services per day for the mechanic. This resulted in CAS acquiring a share of ~5% from the unorganized car servicing market which further resulted in a very happy client!