Case Studies
C05. Most Engaging Mobile Creative
Categories Name : Enabling Technologies
Sub-Category : Most Engaging Mobile Creative
Entry Name (Campaign) : The Goibebo Campaign
Results
• We achieved the highest ever CTRs across past campaigns on YouTube instream video ads of 0.74% against the Industry benchmarks of 0.3%
• The films hit the highest ever completion rate across past campaigns on YouTube instream video ads at 0.76%
• The film garnered the highest top-of-mind recall in the last 18 months for the brand (as per Kantar report)
• We grew 21% in new users year on year as against the target of 6%
• Our brand consideration was the highest from the previous 3 months as per Kantar report
• Our order conversion grew by 21% year on year • Organic PR worth 12Cr