Categories Name : Enabling Technologies

Sub-Category : Best Data Driven Display Creative

Entry Name (Campaign) : Beyond Impressions, Driving Connections: Maruti Suzuki's Personalization for Celerio

Results

Concept Maruti Suzuki, with its vast FPD repository of 200 million+ profiles, sought to unlock data-driven growth for Celerio brand. Campaign focused on users of age 25 to 54 Male seeking cars in the ₹4-8 lakhs range. Our goal was to achieve 20% increase in CTR and 20% improvement in CPC, maximizing campaign impact and cost-efficiency. Innovation From Scattered Impressions to Targeted Connections: Our Data and Analytics team pioneered an innovative Cross-Brand strategy, harnessing user behavior insights to create targeted audience clusters based on Celerio features and purchase stages. We unlocked powerful upsell and cross-sell opportunities using Maruti's vast first-party data. Execution Data as the North Star, AI as the Engine: Our strategy for Maruti Suzuki’s Celerio campaign commenced with a thorough analysis of its first-party data, examining over 400 attributes to create audience cohorts for suppression, retargeting, and feature-based segmentation. Leveraging AI-driven profiling, we customized dynamic content based on location, weather, language, and user behaviors. AI and custom bidding facilitated efficient media purchases, while data analytics enabled continuous optimization. This technological integration delivered personalized, relevant messaging, enhancing engagement, adaptability, and performance across India’s diverse markets, ultimately achieving significant success in meeting the campaign’s objectives. Results Our data-driven transformation exceeded expectations, delivering a phenomenal 51% increase in CTR and a 57% improvement in CPC, significantly exceeding initial targets. we set a new benchmark for automotive marketing in India, driving innovation and redefining success in the industry.