Categories Name : Enabling Technologies

Sub-Category : Most Effective App Install Campaign

Entry Name (Campaign) : Adobe Photoshop- App Install

Results

The Adobe Photoshop app install campaign delivered outstanding results, positioning it as one of the most effective in driving engagement and app utility. 4.5 Lakh+ Installs: The campaign achieved over 4.5 lakh installs, demonstrating strong reach and appeal across target audiences. This result showcases the app’s relevance and user interest sparked by our well-planned approach. 3.6 Lakh Photo Exports: Users actively engaged with the app, resulting in 3.6 lakh photo exports, a key indicator of sustained interaction and the app’s functional appeal. This high export rate reflects the app’s immediate value to users, fulfilling creative needs and driving repeated use. 76% Registration-to-Install Conversion: The campaign achieved an impressive 76% registration-to-install conversion rate, showing that once users installed the app, a majority completed the registration process, demonstrating high intent and readiness to use the app. 7% Day-2 Retention Rate: Achieving a 7% retention rate on Day 2 highlights user satisfaction and continued interest shortly after installation, essential indicators of the app’s ability to retain engaged users. To achieve these results, the campaign employed a comprehensive strategy leveraging Meta, Affiliate, and Search campaigns to maximize reach and precision. Meta channels were used to drive brand awareness and direct installs, while Affiliates expanded audience touchpoints, and Search campaigns captured high-intent users actively seeking photo-editing solutions. The strong metrics across installs, registrations, and engagement emphasize the campaign’s success in driving Adobe Photoshop app adoption and user retention, establishing it as a high-impact campaign in the app ecosystem.