Categories Name : Enabling Technologies

Sub-Category : Most Effective App Install Campaign

Entry Name (Campaign) : Swiggy Acquires New Users for Instamart on iOS Devices With InMobi Advertising

Results

The campaign successfully achieved its objectives by significantly boosting new user acquisition. The enabling technology enhanced targeting and personalization, leading to improved customer engagement and cost efficiency.   By utilizing a multi-faceted strategy, including user acquisition on iOS and optimized creative strategies, Swiggy significantly boosted customer acquisition and retention. 373% increase in first orders in two quarters with SKAN  70% increase in installs in two quarters with SKAN