Categories Name : Marketing Strategy

Sub-Category : Community building

Entry Name (Campaign) : Best Community Building - Slurrp

Results

Slurrp, from the house of HT Labs, is a personalized recipe discovery platform with over 300,000 recipes and an active community of 750,000 members. Our latest campaign aimed to build a core community of foodies, increase engagement, and elevate user skills, fostering a vibrant platform for culinary enthusiasts. We employed innovative tactics tailored to our community's needs. Super users were given special roles to drive engagement and curate discussion topics, creating a dynamic environment. Talented chefs within the community were offered opportunities to review brand products, boosting their involvement and credibility. To encourage long-term participation, we introduced unique retention challenges with enticing rewards. Beyond online engagement, we focused on immersive experiences with initiatives like Food Trails and Slurrp Experiences. Food Trails offer users a curated journey through iconic and lesser-known culinary hotspots in various cities, allowing them to explore and savor local flavors. Slurrp Experiences bring users closer to the culinary arts with hands-on workshops led by top chefs and industry experts. These sessions, ranging from pizza making to cocktail crafting, provide opportunities for users to enhance their skills while engaging with like-minded food enthusiasts. Impact and Results: Our focused approach has enhanced engagement, strengthened brand loyalty, and increased customer lifetime value. By integrating experiential learning with community interaction, we’ve created a platform where users discover new recipes and participate in culinary adventures. Slurrp is more than a recipe platform; it’s a thriving community where food lovers come together to learn, share, and grow.