Categories Name : Marketing Strategy

Sub-Category : Social Impact / Not For Profit

Entry Name (Campaign) : Maa's Message - A Divine AR Intervention

Results

This multisensory approach, blending experiential media with popular influencers, forged a powerful connection with consumers. Rather than merely broadcasting a message; we created an unforgettable experience that etched the importance of hygiene into the collective consciousness of the people, ensuring a safer and healthier festive season for all. On-ground Experience Reach – 250K devotees over 5 days Organic views on influencer content - 6.3 million Remarkable