Categories Name : Marketing Strategy

Sub-Category : Maximizing Mobile Advertising

Entry Name (Campaign) : 'Protect Little Riders' #TVSRide4Safety by TVSM

Results

On an overall campaign reach of 52M+, we achieved a 3M+ incremental reach · 8M+ impressions were saved from overexposure and invested to reach out to newer users within the same TG · The campaign drove significant engagement, resulting in 36,438 pledges being generated on the website – which was a highly successful initiative · The YouTube Brand Lift Study revealed a 7% increase in positive sentiment among the video-influenced audience, highlighting the campaign's impact on audience perception · The Hotstar Brand Lift Study demonstrated the campaign's effectiveness, showing a 4% increase in Brand Awareness, a 3% increase in Online Ad Awareness, a 3% rise in Brand Favorability, and a 2% boost in Purchase Intent · This being a CSR led initiative and no core product being involved, the BLS scores were considered to be a massive success and a testament to the message being delivered to the right TG.