Case Studies
A12. Maximizing Mobile Advertising
Categories Name : Marketing Strategy
Sub-Category : Maximizing Mobile Advertising
Entry Name (Campaign) : ICC Men's Cricket World Cup – Sound On
Results
With an investment of just 0.8 Mn, our messages was aired across 100,000+ soundboxes and delivered 3BN+ impressions over the course of the tournament and contributed to make it the most viewed World Cup in history with a reach of 453 MN on TV and 550 MN on digital.