Categories Name : Marketing Strategy

Sub-Category : Best Mobile Messaging Campaign: SMS, MMS

Entry Name (Campaign) : HSBC Festive Spends campaign

Results

Multiple targeted set of messaging were done to segment audience. WhatsApp drove around 20k registration with channel contribution to registration 31.7% with 78% read rate. HSBC's Festive Spends campaign drove a 22% increase in credit card spending compared to the previous year’s festive season. The campaign saw a 64% boost in spending among mass-affluent cardholders. Spending increased by 42% in the affluent segment. The emerging affluent segment experienced a 35% rise in spending. The campaign exceeded expectations, delivering substantial portfolio growth and reinforcing. HSBC's brand presence as a trusted financial partner during the festive season. Overall campaign results: Reach - 27.36 Million+ Impression - 30.16 Million+ Engagement - 1.54 Million Engagement rate - 11.84% Link click - 52k In-app Push was done to drive registration and spends. 49% registration response rate from In-App Push #GetSetCelebrate our CGI Innovation - Impression – 1.10 Million+ Reach – 900k+ 32k Post engagement