Case Studies
A16. Promotion
Categories Name : Marketing Strategy
Sub-Category : Promotion
Entry Name (Campaign) : Britannia Hungry For Gold
Results
Hungry for Gold generated some impressive results with 890m packs sold with 800m media impressions. Total registrations: 2.5mn Games unlocked: 1.31mn Games played: 1.29 mn Click to buy now e-com/Q-com: 1.1Mn (0.48 mn UU) CTR: Google – 5.8% Meta – 0.4%