Categories Name : Marketing Strategy

Sub-Category : Best use of vernacular language in mobile advertising

Entry Name (Campaign) : Tanishq Rivaah

Results

"Key results from the use of vernacular approach for 'Rivaah Campaigns': Uplift of 'Rivaah' search keyword trends by 1.5x Quarter on Quarter, “Tanishq Rivaah” in the Wedding Collection category has a highest search volumes among other competitors, achieved brand lifts of +5 points in Standard Ad Recall and +5.4 in Standard Brand Awareness on Meta during campaign period and helped drive 14k +Store Visits that were tracked back to digital campaigns via Meta & Google offline sales tracking mechanism in a privacy safe environment.