Categories Name : Marketing Strategy

Sub-Category : Lead Generation

Entry Name (Campaign) : Transforming Customer Engagement with AMP Emails

Results

Asian Paints, in collaboration with Netcore Cloud, significantly transformed its lead generation and appointment booking process by leveraging the power of AMP emails. The introduction of a pre-filled appointment form directly within the email eliminated multiple website redirects, creating a seamless and frictionless user experience. This enhancement led to a dramatic improvement in customer engagement, making it easy for users to verify their details and book appointments with just a single click. The result was a staggering 400% increase in appointment bookings, directly contributing to an uplift in lead conversion rates and overall revenue. By combining interactive, targeted content such as brand calculators, heritage themes, and geotagging, Asian Paints was able to deliver a personalized, engaging experience for each customer. This campaign successfully tackled previous challenges like high lead drop-off rates and reduced conversions, positioning AMP emails as a game-changer in the company’s digital strategy. To summarize: Asian Paints achieved 400% more appointment bookings through AMP email