Case Studies
A02.Lead Generation
Categories Name : Marketing Strategy
Sub-Category : Lead Generation
Entry Name (Campaign) : Dabur Red Toothpaste Chaubey Ji World Cup Contest
Results
The Dabur Red Paste campaign achieved remarkable success, effectively registering the product in the consumer’s mind by leveraging the Cricket World Cup 2023. The campaign was designed to capitalize on the cricket fervor in India, particularly targeting the Hindi-speaking audience in North India. Key metrics include 62 million impressions and 25 million views on YouTube, 5.03 million impressions and 3.6 million reach on Meta, 36.5 million impressions and 9.3 million reach on Hotstar, and 9.4 million WhatsApp messages sent, leading to 385k clicks and 2.5 million video downloads. Engagement metrics showed 16.8 million clicks with a 0.33% CTR on Meta, a 0.62% CTR on YouTube, and 40.3k clicks with a 0.11% CTR on Hotstar. The campaign also saw 10,540 form fill-ups, with winners selected through a lucky draw to receive World Cup semi-finals tickets. The campaign successfully increased brand awareness and recall, significantly improving Dabur Red Paste’s share of mind in the target market. By integrating real-time cricket enthusiasm and interactive elements, the campaign achieved a high engagement rate and set new benchmarks for future marketing efforts. The innovative use of digital platforms ensured precise audience targeting and maximized the campaign’s impact.