Categories Name : Marketing Strategy

Sub-Category : Mobile Audio

Entry Name (Campaign) : Banega Toh Badhega India - Cementing Homes to Cementing India

Results

Larger Impact: 1. Campaign has significantly strengthened our association with Nation Building a. 100% growth in TOM recall (Nation Building) post-release of campaign (8 to 16) b. 150% growth among those who saw the campaign (8 to 20) 2. Among general population & those who saw the campaign, there is an uplift on a. UltraTech’s role in people’s progress by 33% (39 to 52) and 46% (39 to 57) b. Personal regard for UltraTech by 41% (29 to 46) and 59% (29 to 46) Market Impact* 1. The Brand recommendations scores for Ultratech reached its all-time high at 44 (a growth of 52% since FY’19: 29) 2. Share of endorsement for Ultratech as ‘India’s No.1’ improved by a staggering 70% 3. Revenue Increased by 37% for FY24 4. Brand searches increased by 30% 5. Website Traffic Increased by 45% , Organic Traffic increased by 60%