Categories Name : Marketing Strategy

Sub-Category : Best Use of Mobile – Customer Engagement

Entry Name (Campaign) : Pro Kabaddi League Season 10

Results

The PKL app's meteoric rise to over 1.1 million users during the season can be attributed to a strategic combination of factors. The app's integration with the PKL ecosystem, coupled with targeted social media campaigns, successfully engaged and retained fans. By fostering healthy rivalries, offering interactive features, and prioritizing user experience, the app transformed passive viewers into active participants during the course of Season 10. Our commitment to innovation was evident in the app's interactive features, with Fan Wars, Panga Hunt, PKL Unplugged (A video property exclusively for website & app), Fan's Choice Polls, Live Match Centre to follow the action in real-time. These features not only enhanced the viewing experience but also drove significant app downloads and user growth. With average engagement time exceeding 4.5 hours per user, the PKL app demonstrated its ability to captivate and retain its audience. The app's comprehensive coverage of Kabaddi, combined with exclusive content, integrated services, and real-time updates, has established it as the go-to destination for Kabaddi fans. By catering to the diverse needs and preferences of its users, the app successfully positioned itself as a leader in Kabaddi content consumption & sports entertainment in general.