Categories Name : Marketing Strategy

Sub-Category : Best Use of Mobile – Property

Entry Name (Campaign) : ShieldMaxx Waterproof Putty,Paani ke darr se complete chutti.

Results

Business Goals and Objectives: Increase brand awareness and recall for JK Shield Max waterproof putty. Educate users about the product's waterproofing and durability features. Capture a significant share in the wall putty market. Drive user engagement through an innovative and interactive mobile ad. Top 5 Features of the Campaign: Interactive mobile ad leveraging gyroscopic motion sensors. Weather API integration targeting users during the rainy season. Engaging creative that transformed user input into the Shield Max logo. High engagement rate, with 1.90% CTA. Effective use of storytelling by depicting the transformation of damaged walls. Client Categories: Construction and Building Materials (specific focus on wall putty market). Case Study Objectives: Educate users on waterproofing. Drive brand recall and awareness for JK Shield Max. Target relevant audience during the rainy season to emphasize the product’s utility. Creative/Innovative Ideas: Use of weather-triggered ads based on real-time rain data. Interactive user engagement through drawing an "X" in the air to repair wall damage in the ad. Challenges & Strategies: Challenge: Reaching users in diverse regions with consistent messaging. Strategy: Using real-time weather data and interactive ad design to engage users effectively. KPI Analysis: Planned KPI: 1% CTA; Achieved: 1.90% CTA. Planned Reach: 1.5 million users; Achieved: 1.6 million users. User Engagement: Over 9.5 seconds, significantly higher than average.