Categories Name : Marketing Strategy

Sub-Category : Most Effective Search Campaign

Entry Name (Campaign) : CIR built an E-comm first Adult Incontinence Care brand using Amazon Search Ads

Results

Impact 3.5 growth in CTRs on branded keywords 10x increase in organic relevancy on competition keywords 9x increase in inorganic share of search on competition keywords 4x increase in organic relevancy on generic keywords 4x increase in inorganic share of search on generic keywords 2x increase in CTRs on generic keywords Results 7.5x volume growth 7.3x value growth 5.3x GV growth 41% increase in conversion % 2023 exit within top 3 brands in-terms of volume share