Categories Name : Marketing Strategy

Sub-Category : Best Use of Mobile Integration

Entry Name (Campaign) : Maa's Message - A Divine AR Intervention

Results

This multisensory approach, blending experiential media with popular influencers, forged a powerful connection with consumers. Rather than merely broadcasting a message; we created an unforgettable experience that etched the importance of hygiene into the collective consciousness of the people, ensuring a safer and healthier festive season for all. On-ground Experience Reach – 250K devotees over 5 days Organic views on influencer content - 6.3 million Remarkable Engagement Rate of 9% Brand imagery scores – a 400 BPS increase in ‘Protects effectively against germs’