Categories Name : Marketing Strategy

Sub-Category : Launch of Product/Service

Entry Name (Campaign) : RTR 310 Global Product Launch

Results

Social Media Impact: ACE's Takeover: Achieved a remarkable 4X increase in the average engagement rate within 11 hours. Generated 260 comments, fostering organic and dynamic conversations. #RestlessToPlay Contest: Encouraged user-generated content with participants sharing adventurous rides using the hashtag. Elevated brand visibility and engagement as users actively participated in the contest. Live Launch Views: Garnered 86,000 views on YouTube and 26.9K views on Facebook during the live launch, showcasing widespread audience interest. #Freestyle Campaign added to the excitement, resulting in higher engagement rates during the live event. Business Impact: Pre-Launch Sign-ups: Exceeded the target by achieving 6.8K sign-ups during the pre-launch phase, demonstrating heightened interest in the product. Search Volume Surge: Experienced a 100% jump in search volumes post-launch, indicating increased consumer interest and online exploration. Paid Media Performance Achieved a significant reach of 33 million (109%), impressions of 174 million (123%), video views of 15 million (196%), and clicks of 1.8 million (294%). Successfully maximized video views by integrating the TVC into performance campaigns, aligning with defined KPIs. SEO Success During the pre-launch phase, secured 11 keywords in the Top 10; at the time of launch, achieved 130 keywords in the Top 10 ranks, marking an 11X increase. Demonstrated effective organic traction building, ensuring a strong online presence. The TVS Apache RTR 310 launch exhibited a robust impact across social media and business metrics. The campaign not only exceeded sign-up targets but also showcased impressive engagement rates, increased search volumes, and substantial success in paid media and SEO efforts.