Categories Name : Marketing Strategy

Sub-Category : Relationship Building/Remarketing

Entry Name (Campaign) : Engaging Baby Audiences: Baby & Toddler Store

Results

The campaign achieved its objectives of driving high visibility and engagement for baby brands cost-effectively. Key results included: 395 million impressions at 60% lower CPMs. 3X unique reach for participating brands. 28 million detail page views for the brands. 14% higher recognized customer visits during activations. 1.5X higher Click-Through-Rates. 70% of brands saw above-benchmark returns on investment. 2.5X higher RoAS and 1.2X higher new-to-brand purchases compared to category benchmarks. 20% increase in new-to-brand contributions via ads. Smaller brands saw 1.9X higher new-to-brand customers. 90% of smaller brands increased their purchaser base on Amazon. These metrics reflect significant reach, engagement, and return on investment, underscoring the campaign's success and its effective use of enabling technology. Market Impact: Achieved 28 million detail page views for participating brands. 14% higher recognized customer visits on the platform during activations. 70% of participating brands saw above-benchmark returns on investment. Smaller brands (growth brands) experienced a 1.9x increase in new-to-brand customers. Innovation: First-ever Baby & Toddler Store activation, creating a unique, engaging ecosystem. Leveraged high-impact slots and native ads for contextual targeting. Integrated gamification and livestreaming with influencers to enhance engagement. Consumer Reception: Campaign achieved 395 million impressions with 60% lower CPMs. 3x higher unique reach compared to standalone campaigns. High engagement rates with 1.5x higher click-through rates and 1.2x higher new-to-brand purchases.