Categories Name : Marketing Strategy

Sub-Category : Best use of Apps/Games for Marketing

Entry Name (Campaign) : Powering Performance: Driving Success Through Commerce

Results

1. Transformational Engagement: Our campaign led to a staggering 166% increase in click-through rates (CTR), demonstrating that our innovative creatives resonated deeply with our audience and captured their attention.
2. Significant Conversion Growth: We achieved an impressive 79% increase in conversions and a 21% rise in overall order volumes. This boost reflects our ability to not just reach consumers but convert interest into action.
3. Widespread Reach: The campaign successfully connected with approximately 10 million consumers, vastly expanding Castrol's visibility in a competitive market.
4. Market Resilience: In an environment where the engine oil category on Flipkart saw a 13% decline in consumer interest, Castrol bucked the trend, experiencing a remarkable 19% growth. This achievement underscores the effectiveness of our targeted strategy and messaging.
5. Media Efficiency: Our focused approach resulted in a 23% increase in Return on Advertising Spend (RoAS)month-on-month, highlighting the campaign's profitability and strategic execution. Overall, the campaign not only strengthened Castrol's brand presence but also effectively engaged consumers, leading to impressive growth and solidifying its competitive edge in the engine oil market.