Categories Name : Marketing Strategy

Sub-Category : Most Effective App for Consumer

Entry Name (Campaign) : Targeting Diabetic One app at a time

Results

Through unique and strategic partnerships, we were able to make Diabetes Plus the go-to diabetic supplement brand across urban India. • We drove trials for Horlicks Diabetes+ with 150,000 diabetic patients across top metro cities. • 10 MN+ impressions were generated across all platforms. • Achieved 0.5-2.5% across all platforms CTR which are above standard industry benchmarks i.e. .02-0.3% • 15,000 users engaged with the brand and received free consultations. This campaign has resulted in impactful business scores for the brand. • More than 15% growth in online sales of Horlicks Diabetes+ during the campaign period • 20% increase in brand saliency, as indicated by post-campaign surveys.