Categories Name : Marketing Strategy

Sub-Category : Campaign To Drive Sales

Entry Name (Campaign) : Swiggy Reactivates Dormant Users for Food and Instamart Services

Results

Before Swiggy’s campaign with InMobi, the brand was already a dominant player in India's on-demand convenience market. Despite this strong presence, Swiggy faced significant challenges in retaining market share, increasing order volume, and enhancing customer lifetime value (LTV) amid competition. Reactivated dormant customers for Swiggy Instamart 82% increase in repeat purchases in one month through in-app ads    17%  decrease in CPO (cost-per-order) through in-app ads  174% increase  in repeat purchases in one month through Glance smart lock screen 25%  decrease in CPO through Glance smart lock screen  Reactivated dormant customers for Swiggy Food  8x increase in first orders in two quarters through in-app ads  30% decrease in CPO in one month through in-app ads