Categories Name : Marketing Strategy

Sub-Category : Gender Equity

Entry Name (Campaign) : Pride Film

Results

The film designed especially for social media delivered above average view through rates. Reach - Over 34.2 Million Engagement - Over 22.9 Million SRS (Instagram) - Above 86 (above Shell benchmark) Through the Pride 2024 film, Shell was able to show how members of the LGBTQ+ community, especially transgenders, can contribute equally like cisgender. Shell was able to communicate that they hire members of the LGBTQ+ community. An above internal benchmark SRS score and the conversations received on social media including from the LGBTQ+ community, indicate that the film resonated well with audiences.