Categories Name : Marketing Strategy

Sub-Category : Amplification

Entry Name (Campaign) : Britannia Nutrichoice The Unbranded Ad: From Skip to Click

Results

While the reach of the newsprint was only 1.48 mn we ended up reaching 91.7 mn people by combining the power of print + mobile video. Instead of the common behaviour of people of skipping ads, we got 43297 people to scan the ad and watch the mix-reality video 1.5 times on an average. The campaign caught the interest of millions. Influencers and creators organically created content featuring the campaign, posting it on their social media handles, Instagram reels: 90 | garnering organic 90 Mn views LinkedIn posts: 77 | garnering organic 1.7 Mn views Brand enjoyed earned PR worth INR 10 mn The word was out in the market. People got curious about Britannia Nutrichoice which led them to Google about it. Search trend grew by 38% post the campaign.