Categories Name : Marketing Strategy

Sub-Category : Amplification

Entry Name (Campaign) : Mera Wala Mood

Results

Our campaign introduced ground-breaking AI technology by scanning consumers' faces to detect mood, revealing corresponding colours and Diwali-themed poems. The goal is to spark curiosity, driving engagement to the micro-site. Partnering with YouTube & Meta, we reached vast audiences, showcasing AI's magic and encouraging self-discovery. On CTV & top OTT platforms, we seamlessly integrated emotion decoding into viewing experiences. With impactful roadblocks and display ads on leading publications, we assert our presence boldly, making a statement in the digital landscape while aiming to captivate and engage audiences effectively. • TOMA of Asian Paints during the campaign period moved up from 76 to 82 • Reached over 38Mn+ audiences • Received 4.99L scans through the overall campaign. • Garnered 75Mn+ Views and 50M+ Completed Views • 5.9M+ clicks were achieved