Categories Name : Channel/Media Strategy

Sub-Category : Cross Media Integration

Entry Name (Campaign) : SPRITE JOKE IN A BOTTLE

Results

Impact of the Campaign. Jokes apart, ‘Joke in a bottle’ broke all historic benchmarks and gaining 27.8Mn Weekly+ drinkers (+ 37% incremental) Highest market-share of 22% (OTG segment) Highest distribution ever of +39% vs LY ((OTG segment) TOMA +3.3% vs LY. Gained HH penetration by 2.3% vs LY. Consideration went up by 3% vs LY. The campaign leveraged content + data + tech to maximize the engagement to the extent of: 15% uplift in ad recall 4.3% uplift in awareness 4.7% uplift in message recall & 16% uplift on brand related keywords Garnering 2Mn+ visits in 13 weeks. Acquiring 750K+ registered users (42% Acquisition rate) 4.7% uplift in message recall & 16% uplift on brand related keywords Also, won the highest honor for outstanding work across all projects among our global network of agency.